Ecommerce Manager, Skinceuticals
2 months ago
We are currently recruiting for an E-Commerce Manager to join our SkinCeuticals team, delivering eCommerce revenue ambitions through our brand website by optimizing the user journey and onsite experience, online merchandising, website functionality and promotional activity.
**ABOUT THE JOB**
- Responsible for conversion rate optimisation, leveraging testing frameworks to suggest A/B and MVT testing opportunities
- Building the online promotional calendar and implementing site upgrades with support and collaboration from our global teams
- Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
- Manage, analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce )
- Ensure that all ecommerce activity is consistent with the brand sense of purpose
- Work collaboratively with internal stakeholders, local agencies and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation, content, ratings and reviews and oversee implementation of these where relevant
- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
- Create synergies between inside and outside partners in marketing or digital activities
**ABOUT YOU**
- Strong commercial e-commerce experience in managing online websites within a dynamic and fast paced environment is highly desirable
- A natural collaborator with a strong analytical mind-set and attention to detail, you will be able to influence those around you to drive the brand ecommerce growth.
- Possessing gravitas and strong communication skills you will be able to articulate a clear vision and be able to work in partnership with your stakeholders to achieve mutually beneficial outcomes.
- Driving strategic initiatives to help deliver on the brands growth ambitions.
**ABOUT THE DIVISION**
In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the ‘beauty of health’ with our iconic brands (La Roche
- Posay, Vichy, CeraVe, SkinCeuticals).
With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fuelled by +7.5k employees around the world.
**ABOUT L’ORÉAL AUSTRALIA & NEW ZEALAND**
L'Oréal Australia & New Zealand is part of the L'Oréal Groupe, with 31 brands present in Australia. For over a century we have been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. And because we are the global leader in beauty, we are aware that everything we do can have a meaningful impact, and everyone at the L'Oréal Groupe has a common purpose - to create the beauty that moves the world.
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