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Digital & Ecommerce Manager
8 months ago
Melbourne Eastern Suburbs
- 12 months FTC
- Flex Hybrid WFH / Highly Collaborative Team Culture
An opportunity is currently available for a Senior Digital & eCommerce Manager to join a thriving retailer, that has been operating within the Australian market for more than a decade. They are the market leaders within their specialisation and have a stellar team culture to match
**The Role**:
Reporting to the CEO, the Senior Digital & eCommerce Manager will support the team to develop and deliver digital marketing campaigns and activities via digital and offline platforms. These campaigns are focused on acquiring new
customers, promoting their brands and products, and delivering revenue and growth targets.
**Key Responsibilities**:
- Oversee all disciplines of digital marketing and eCommerce strategies and campaigns for the business
- Manage the marketing team and play and acta as a lead for all ongoing marketing development eCommerce projects including platform migration projects.
- Responsible for the creation and delivery of the Omni-channel marketing strategy
- Improve SEO, accessibility, site optimisation and conversion rates
- Lead the change from Magento 2.4.6 to Shopify Plus ecommerce platform
- Work with the digital agency to create and manage paid campaigns including Facebook, SEM, Google Ads, Google Shopping, dynamic
remarketing campaigns
- Use innovation to differentiate the company in the market, provide unique value to their customers.
**Key Requirements**:
- Degree in Business, Commerce, Marketing or related field
- Leadership experience managing a marketing team
- Industry experience working within either retail, FMCG will be highly regarded
- Experience in managing and working across complex end to end projects (through the entire lifecycle)
- Demonstrable experience with website CMS and ecommerce systems like Shopify Plus and EDM tools like Dotmailer.
- A strong ability to work independently and with agencies on SEM campaigns
- Experience with advanced Google AdWords and Facebook advertising strategies
- Experience with Google Analytics, Google Tag Manage
