Marketing Manager Instalments

3 months ago

Sydney, Australia NAB - National Australia Bank Full time

**Work type**: Fixed term Full time, Secondment
**Location**: NSW- Sydney CBD
- **14-month fixed-term opportunity to experiment and find out where you excel**:

- **Be part of a highly engaged team committed to diversity and flexibility**:

- **Showcase your profound experience in portfolio marketing**

**It’s more than a career at NAB. It’s about more opportunity, more moments to make a difference and more focus on you.**

Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth to us, you’ll be recognised and rewarded for your contribution in return. You’ll have our support to excel for our customers, deliver positive change for our communities and grow your career.

We currently have an opportunity for a Marketing Manager to join our Citi Consumer team. This role will be accountable for developing Marketing Plans and tactics with white label partners to drive both BAU and incremental instalment volume across various marketing channels. The Marketing Manager Instalments will own the Marketing Plan targets and deliverables, from conception through to post-campaign reporting. The Marketing Manager Instalments will primarily brief the Campaign Execution team to implement campaigns.

**Key responsibilities will include**:

- Develop and implement a strategic roadmap of campaigns with Partners to drive Instalment growth, leveraging existing and new channels and incorporating A/B testing.
- Develop a cohesive, multi-channel (where relevant) customer centric communication approach targeting customer segments.
- Collaborate with Product and Partners on offer design, contact strategy & communications to ensure we put the best offer to market in the most effective way.
- Be accountable for the digital user experience through the optimisation of Citi or Partner web properties (where relevant).
- Create engaging and effective marketing communications in partnership with our agencies, always with our target audience in mind and meeting Partner brand guidelines.
- Lead the rollout of campaigns, leveraging relevant stakeholders as required and expertly brief Campaign Execution team to ensure seamless delivery.
- Proactively share forecasts and/or campaign success metrics, insights, and future enhancements on all active campaigns to gain Partner buy-in and maintain engagement.
- Monitors all relevant metrics including, but not limited to, segment conversion, instalment value, funnel-drop off, eDM & SMS metrics to develop actionable insights.
- Lead Post-campaign analysis to optimise, in collaboration with Product teams, the customer value propositions, key messages and creative concepts.

**What you will bring**:

- End-to-end marketing campaign management and execution.
- Seamless Project Management.
- Ability to prioritise own workload.
- Ability to work closely with internal and external stakeholders by building a positive relationship, is pro-active and able to articulate and execute on common goals.
- Able to interrogate and challenge recommendations from various stakeholders to ensure they are relevant and robust.
- Proficiency in excel and data insight mining.
- Thrives in a fast paced, innovative, collaborative, and commercial environment.

By joining NAB, you are committing to putting our customers’ needs first every time. You will be ambitious for growth; always curious and learning from colleagues. You will speak honestly, always valuing the time and opinion of others. You will own your work, doing what’s right, even when it’s hard.

**A diverse and inclusive workplace works better for everyone.**

At NAB, we’re intent on building a culture we can all be proud of. One based on trust and respect. An uplifting environment where every single one of us feels appreciated and empowered to be our true, authentic selves. A diverse and inclusive workplace where our differences are celebrated, and our contributions are valued. It’s a huge part of what makes NAB such a special place to be.

**More focus on you**

We’re committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities.

**Join NAB**

If you think this role is the right fit for you, we invite you to apply. If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know.

**Please note unsolicited CVs from agencies will not be accepted.

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