Key Account Manager
1 week ago
**Company Description**:
The primary function of the Key Account Manager is to deliver against company targets of volume, market share and profit. The role plays a part in the execution of Red Bull Australia’s business plan strategies in WA, with particular focus on the delivery against ‘perfect store’ and ‘win vs Competition’ targets and the growth of distribution across responsible accounts.
**EXECUTION OF PROMOTIONAL PROGRAMS**
You will be responsible for developing and implementing promotional programs across key accounts, Discussing, and negotiating promotional off locations in monthly account reviews. You will communicate the account promotional priorities to all field teams in a timely and effective manner. You will provide timely and accurate promotional forecasts, both externally with the customer, and internally with the demand planning process and be responsible for the financial claims and all financial impacts in relation to responsible accounts.
**VOLUME, FORECAST AND TRADE INVESTMENT DELIVERY**
You will understand and adhere to the company S&OP process and metrics, with mandatory participation and engagement in all meetings. You will deliver profitable growth via effective and optimal use of available investments whilst keeping within approved monthly Trade Investment budgets of permanent discount and Joint Advertising targets.
**DEVELOP AND EXECUTE ACCOUNT PLANS**
You will develop and execute account plans across independent Retail, Petrol and convenience, Non-Traditional Accounts and Corporate Grocery through achieving Red Bull success measures of: Distribution, Ambient & chilled space, Off location display targets both on and off promotion, Price compliance and promotions
**ACCOUNT MANAGEMENT - DISTRIBUTION PARTNERS**
You will develop annual business plans, driving Red Bull initiatives and tracking Key Performance Indicators (KPI’s) through a set of Distribution Partners within the state with regards to organisation requirements, distribution, volume, investments and KPIs. You will communicate and gain alignment and understanding of strategies and goals with DP partners, establishing a set communication schedule to discuss upcoming and ongoing Key Account programs.
**CROSS FUNCTIONAL ENGAGEMENT**
You will work with Category Management to translate key sales data into simple, easy to use tools for the field teams, as well as provide assistance to the finance team monthly on accruals and reconciliation of actual to forecast spend.
**ACTIVATE THE WORLD OF RED BULL**
You will develop, implement and drive major Red Bull events at account level, activate off-location displays and improve visibility through the field teams of these major events as well as provide state-based engagement with key accounts with Filed Marketing Manager (FMM) and field sales teams.
**Qualifications**:
Minimum 3 years field sales or other analytical experience
FMCG experience preferred but not essential
Negotiation skills from previous experiences in seeking ‘win-win’ situations
Strong financial and analytical capability
Understanding of category management, marketing, and finance principles
**Additional Information**:
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
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