Growth Marketing Specialist

5 months ago

Milton, Australia Reapit ANZ Full time

**Reapit - Who are we?**

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives.

In Australia, Reapit stands as the preferred technology choice among the nation's leading estate agents and agencies. Tailored to the unique demands of the Australian property market, Reapit provides successful leaders with unparalleled tools across sales, property management, client relations, and data analytics, reinforcing their position at the pinnacle of real estate excellence.

**What you’ll be doing**

Reporting to the Director of Marketing Operations & Campaigns you’ll be involved in:

- Generating high-quality cross sell leads for our sales team across our global suite of Reapit products by developing lead magnets for our sales team to drive MQLs
- Working closely with the wider Operations & Campaigns team to align your middle-of-funnel marketing activities with top and bottom of funnel activities in the context of the wider marketing strategy
- Working closely with the wider global marketing organisation to align lead magnets (e.g. eBooks, Webinars etc) to Go-To-Market campaigns & content strategies
- Working closely with the sales team to develop and optimise enablement collateral designed to communicate our Reapit value proposition and how it relates to each solution
- Working closely with the Product Marketing team to align Go-To-Market campaigns with Field Marketing demand generation activities
- Executing on partnerships marketing activitiy, from EDMs to social media posts as new integration partners come on board
- Report on campaign performance monthly in line with the marketing report structure
- Test and track your campaigns performance and evaluate ROI for management reporting

**Who we're looking for**

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don’t worry if you don’t meet all of them, we’d still like to hear from you.
- Bachelor’s of Business (Marketing)
- At least 5 years’ experience working in the demand-generation marketing space
- Previous experience executing automated marketing campaigns using sales software / CRM (e.g. Salesforce, Pardot, Marketo or Hubspot)
- An excellent writer with the ability to go from whitepaper content styles to conversion content
- Passionate about technology and how it can provide great customer service
- Excellent communications skills to a variety of technical and non-technical stakeholders
- Skilled with new technology and evolving digital/social media,
- Ability to think conceptually and analytically on problems and issues, identify and present recommendations in a simple and compelling manner
- Proven success in generating leads and driving them down the marketing and sales funnel
- Experience using desktop publishing and digital marketing tools like Adobe Creative Cloud, Webflow, Google Analytics, Google Adwords etc
- Working in an agile business environment
- An understanding of or experience marketing SaaS products
- Knowledge of the property management business

**What your impact and success looks like**

As a Growth Marketing Specialist (ANZ) we expect your success and impact in the early stages of your career with us to look something like this:
Within 1 month:

- Have an understanding of each department and how they work with Marketing
- Formed relationships with key stakeholders across the business
- Absorbed and understood previous marketing strategies, ways of working and approaches to growth

Within 3 months:

- Met with key clients to understand more about the market and how they use our products
- Executed on key content required in the first 3-months of working (i.e. your first eBook & webinar campaign)
- Identified key gaps in our current ways of working, and accommodated short, medium and long-term goals into your plan to start executing

Within 6 months:

- Executing the content plan & analysing results
- Optimising the results based on the execution of your strategy so far
- Have developed a fantastic handover document to ensure there is no gaps in work between now and when your contract ends

**What's in it for you?**

We operate a Flexible Working Policy and we would like for you to work from our Brisbane office, 2 days a week. We’re offering the chance to really make a difference here at Reapit and the opportunity for personal growth is very real. You’ll feel part of a special team. You can expect a highly competitive salary and some great benefits.

**Don't tick all the boxes? Neither do we**

We care about our industry and want it to becom

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