Demand Generation Manager

3 months ago

Surry Hills, Australia Ideagen Full time

About Us:
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better.

Every day millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

Ideagen believe that by recruiting diverse and talented individuals, we create an inclusive community for all. We are committed to empowering all colleagues to maximise their potential and express their unique characteristics, experience, and knowledge to achieve their ambitions.

The Demand Generation Manager will be responsible for developing and executing comprehensive marketing strategies that drive demand for Ideagen’s software solutions in the ANZ region. This role will focus on creating and nurturing leads through multi-channel marketing campaigns, aligning closely with sales to ensure effective lead conversion, and analysing campaign performance to optimise future efforts and reduce CAC.

**Responsibilities**:

- Develop and implement demand generation strategies to drive awareness, lead generation, and conversion for Ideagen’s solutions.
- Design and execute multi-channel marketing campaigns that deliver leads contributing to pipeline coverage.
- Collaborate with the sales team to create and manage lead nurturing processes and ensure seamless handoff and follow-up on qualified leads.
- Utilise marketing automation tools to track, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement. content
- Manage the marketing database, ensuring data integrity and segmentation for targeted campaigns.
- Work closely with the content team to create compelling and relevant content that drives engagement and supports demand generation efforts.
- Coordinate with the Central team to leverage global campaigns locally.
- Monitor and optimise the marketing budget, ensuring effective allocation of resources to maximise ROI.
- Plan, manage and execute events to support demand generation and enhance brand presence.
- Plan and execute enterprise account-based marketing initiatives to drive sales pipeline

Skills and Experience:

- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in demand generation, digital marketing, or a similar role within the software or technology industry.
- Proven track record of developing and executing successful demand generation campaigns.
- Strong knowledge of marketing automation platforms and CRM systems (e.g. Salesforce/Pardot).
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Exceptional communication and collaboration skills, with the ability to work effectively across teams and departments.
- Experience with campaign marketing, events, ABM, and Omni channels (Owned, Paid, Earned).
- Ability to manage multiple projects and programs simultaneously and meet deadlines in a fast-paced environment.

**Behavioural**
- Ambitious - Drive, Planning & Execution
- Adventurous - Flexibility & Resilience and Savvy Thinking
- Community - Collaboration & Communication

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