National Student Marketing Manager

4 weeks ago

Sydney, Australia Red Bull Full time

**Company Description**:
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

Based full-time at our Sydney HQ in Alexandria, the Student Marketing Manager is responsible for leading two marketing functions (Sampling & University Activity) nationally, which aim to grow our user base and strengthen brand love among our core target group, university students. The Student Marketing Manager works with Field Marketing teams to recruit, lead & retain a casual workforce of energetic and passionate brand ambassadors. This includes coaching both Field Marketing teams and our Student Marketeers out in the field on how to ensure quality consumer & customer interactions. They are responsible for managing large national projects from start to finish, integration of impactful sales support programs, guiding our Field teams on program principles and execution standards, working cross functionally on new ways to excite our consumers and most importantly are well connected to changing generational trends and maintaining & growing our presence in the Education Channel.

**LEAD EXCEPTIONAL EXECUTION OF SAMPLING PROGRAM**
- Ensuring the Student Marketeers (SM’s) are true Red Bull representatives and a tangible face of the brand through adequate recruitment, coaching & guidance to Field Marketing team.
- Support Field Marketing teams with clear expectations and guidelines for achieving targets & other sampling goals, including coaching on how these should be effectively communicated to SM’s.
- Coach the Field Marketing & SM’s on best-in-class; work in collaboration with sales teams to ensure sales support missions are effective & impactful.
- Support Marketing teams on special events and programs related to Sampling initiatives such as Indirect sampling, Red Bull events or national initiatives.

**LEAD EXECUTION OF UNIVERSITY PROGRAM**
- Guiding and supporting Field Marketing & University SM’s to drive Red Bull trial, increase brand awareness and foster a positive product and brand perception within their respective universities.
- Responsible for working with sales on national tender pitches, vending opportunities and maintaining strong relationships with key account groups and partners which are university related.
- Work with Field Marketing teams to grow our university presence and reach by leveraging sampling to complete university work where it makes sense and redeploying resources to universities with the most opportunity.
- Develop and implement an innovative program of exciting brand activity such as events, hacks & campaigns that will maintain Red Bull as a credible and relevant brand for students and win students as loyal Red Bull Consumers.
- Develop plans to activate Global Student Marketing events locally

**MARKETING INNOVATION**
- Develop and deliver an innovative business plan which complements the marketing priorities of the country, while considering the opportunities & needs of university students and the local region or city/cell.
- Ensure all new ideas and projects have a strong and engaging digital & social media backbone to be relevant to university students who are driving the digital landscape & look for brands who are innovating in this space.
- Invite & empower the Student Marketeers to come up with innovative ideas for all internal programs (culture, sports, Field etc.) and create a “test & learn” environment the right framework & feedback loop.
- Work with the cross functions to create innovative social media tactics around new product launches and initiatives.
- Develop new & creative ideas for Student Events which have either local or national relevance and will drive brand loyalty among students.

**STRATEGIC DEVELOPMENT**
- Regularly assess and analyse the programs, identifying opportunities to improve processes and excite consumers and the student community.
- Work on plans that will sustain or increase % of awareness and brand image amongst students as well as improve student coverage & people reached on university campuses managed by Red Bull University.
- Work with Field Marketing to write, develop & deliver the annual approved business plan and achievement of agreed objectives.
- Collaborate with cross country and HQ marketing specialists to gain project learnings & ideas which can have relevance in Australia, do the same with our local great ideas.
- Identify, develop & maintain a strong network of national creators within the university space with the vision to partner with the brand on different projects and support in our program objectives.

**PEOPLE DEVELOPMENT & LEADERSHIP**
- Implement and uphold the I

  • Business Development Manager for Student Housing

    1 month ago

    Sydney, New South Wales, Australia Student Full time

    About Student.comWe're the world's premier marketplace for student housing, connecting students with trusted landlords and property managers globally to find their ideal home away from home.Job Summary:As a Business Development Manager (Sales), you'll drive market growth and expand our presence in the UK by acquiring and managing new landlords on our...

  • Student Housing Sales Development Specialist

    4 weeks ago

    Sydney, New South Wales, Australia Student Full time

    About Student.com, the world's leading student housing marketplace:We're a global platform connecting students with trusted landlords and property managers to find their ideal home away from home. As our Partner Manager (Sales), you'll drive market growth in the UK by acquiring and managing new landlords on our platform.**Job Summary:**You'll oversee key...

  • National Student Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    Role SummaryThe National Student Marketing Manager will lead the development and execution of strategic marketing initiatives targeting university students across Australia.

  • National Student Marketing Lead

    4 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    Student Marketing Manager OpportunityWe are seeking a highly motivated and experienced Student Marketing Manager to join our team in Sydney, Australia. As a key member of our marketing department, you will be responsible for leading two national marketing functions: Sampling and University Activity.About the RoleThe successful candidate will have senior...

  • National Student Marketing Manager

    4 weeks ago

    Sydney, Australia Red Bull Full time

    In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and...

  • National Student Marketing Manager

    4 weeks ago

    Sydney, Australia Red Bull Full time

    Company DescriptionIn 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop &...

  • National Marketing Lead

    3 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    About the RoleWe are seeking an experienced National Marketing Lead - Student Engagement to join our team. This is a 12-month fixed-term contract opportunity based in Sydney.Job DescriptionThis role will lead two marketing functions nationally: Sampling and University Activity. You will work with Field Marketing teams to grow our user base and strengthen...

  • Marketing and Student Recruitment Officer

    6 months ago

    Sydney, Australia Brighton College Pty Ltd Full time

    **MARKETING AND STUDENT RECRUITMENT OFFICER -**Sydney Campus - Full-time GREAT OPPORTUNITY IN QUALITY AND FRIENDLY RTO ============================== **MARKETING AND STUDENT RECRUITMENT OFFICER** **About us** Brighton College is an Australian Registered Training Organisation (RTO) with campuses in Brisbane, Melbourne, Hobart and Sydney. Brighton College...

  • National Coordinator

    6 months ago

    Sydney, Australia Power to Change Full time

    National Coordinator - International Students **About Power To Change Australia** We have been building sustainable movements that see people connected to Jesus, built in their faith and sent out to do the same since 1967. Our strategies connect with people on university campuses, in high schools, with families and churches and even overseas. We are Power...

  • Student Marketing Ambassador

    3 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    About the RoleAs a Student Marketing Ambassador for Red Bull, you will be responsible for creating and executing smart sales & marketing plans to build the brand within the student community and beyond.Your primary goal is to increase brand awareness and drive engagement among students by leveraging your skills in marketing, sales, and relationship-building.

  • Future Student Marketing Lead

    3 weeks ago

    Sydney, Australia University of New South Wales Full time

    **Job no**: 529327 **Work type**: Full Time **Location**: Sydney, NSW **Categories**: Marketing / Communications - Employment Type: Full Time Ongoing - Remuneration: From $123,044 to $138,637 + 17% superannuation (Level 8) - Location: Kensington UNSW Campus (hybrid) **About UNSW** UNSW isn’t like other places you’ve worked. Yes, we’re a large...

  • Marketing Manager

    3 months ago

    Sydney, Australia Stockland Full time

    We have an opportunity for a bold, creative and curious Marketing Manager - National Campaigns, to join our Brand and Channels team at Stockland, based in our Sydney head office. You’ll be contributing to the delivery of key business metrics and build brand reputation and perception, with a particular focus on our assets within our Retail portfolio,...

  • Student Marketeer East Sydney

    3 weeks ago

    Sydney, Australia Red Bull Part time

    Our Student Marketeers are the face of the Red Bull brand and are our product ambassadors both on & off campus. The purpose of the role consists of three folds, approaching consumers driving positive product trial, awareness and help establish Red Bull consumption in different moments of need. Supporting our sales teams through sales drives, merchandising...

  • Student Marketeer

    4 weeks ago

    Sydney, Australia Red Bull Full time

    RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with: Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Grow our user base by inviting positive trial and awareness of Red Bull through sampling...

  • Student Counsellor

    6 months ago

    Sydney, Australia Asia Pacific Group Full time

    **About us** Established in 2009, Asia Pacific Group has become a reputable and most trusted organization in the Education and Migration industry and has showcased its excellence with its expansion in around 5 different countries and 14+ offices across the globe. Our expertise lies in providing high-quality services to all our clients and maintain the trust...

  • National Student Marketing Manager

    3 weeks ago

    Sydney, Australia Red Bull Full time

    EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:Senior experience in managing people and teamsStrong skills in nurturing and developing junior team membersBachelor's degree in Marketing, Business, Communications or Human ResourcesMinimum 3+ years of experience in leading events & marketing activitiesExperience in the working...

  • Marketing Manager

    3 months ago

    Sydney, Australia Stockland Full time

    We have an opportunity for a bold, creative and curious Marketing Manager – National Campaigns, to join our Brand and Channels team at Stockland, based in our Sydney head office.  You’ll be contributing to the delivery of key business metrics and build brand reputation and perception, with a particular focus on our assets within our Retail portfolio,...

  • Student Marketing Innovator for University Growth

    3 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    Job OverviewWe are seeking a highly skilled Student Marketing Innovator to join our team in Sydney, Australia. This role is responsible for leading the development and execution of innovative marketing strategies that drive growth and engagement among university students.About Red BullRed Bull is a global company that has been a leader in the energy drink...

  • National Marketing Lead

    3 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    OverviewIn a rapidly evolving market, Red Bull is committed to staying ahead of the curve. Our team is responsible for driving innovation and growth, leveraging our unique energy drink portfolio to capture new markets and expand our customer base.This role plays a critical part in shaping our national marketing strategy, working closely with cross-functional...

  • Marketing Director for National Campaigns

    2 months ago

    Sydney, New South Wales, Australia Stockland Full time

    We are seeking a seasoned Marketing Manager to lead our National Campaigns team at Stockland, based in Sydney. This role will focus on delivering key business metrics and enhancing brand reputation through strategic marketing initiatives.Develop and implement national marketing strategies for the Stockland retail portfolio, with a focus on customer...