Head of Marketing

4 weeks ago

Sydney, Australia Qantas Airways Limited Full time

Take the opportunity to provide strategic marketing thought leadership to the marketing team
- Drive the Retail Marketing strategy for Qantas Loyalty
- Permanent role based at Mascot Campus

Qantas Loyalty is a high performing business and has a history of launching exciting new brands and services that make a difference to its millions of Frequent Flyer and Business Rewards members. Qantas Frequent Flyer and Qantas Business Rewards remain at the core of the program, while the business has evolved to include a number of businesses such as Qantas Money, Qantas Insurance, Qantas Hotels & Holidays and Qantas Wine.

As the Head of Marketing, you will lead, develop and deliver the Qantas Retail marketing strategy, including Marketplace, Shopping and our Coalition partners. This includes being responsible for planning, development and implementation of strategies to increase effectiveness and ROI of marketing campaigns, both acquisition and retention. This role is a critical player in driving the commercial outcomes for Qantas Loyalty.

You will collaborate with stakeholders across the business and partners to drive plans and leverage opportunities therefore revenue for the business. This role is also responsible for the efficient running of the operational elements of the marketing team, including: Prioritisation of work, managing suppliers to ensure cost efficiencies for the business, ensuring processes are managed correctly, and building productive working relationships. You will support marketing initiatives across the broader Loyalty business as required to role model marketing expertise and thought leadership to the marketing team and to the broader business to support innovation and create new revenue opportunities.

What you’ll bring to the role
- Fifteen years’ experience in marketing, media, digital or related disciplines in a large/listed corporation. While not mandatory, Retail experience is desirable.
- A thought-leader with a passion for developing innovative marketing solutions through the use of data, insights and experience.
- Extensive experience leading marketing communications strategy and planning
- Proven ability to manage diverse teams including strategy, execution and creative
- Proven ability to analyse and utilise research to make data-driven recommendations and decisions;
- Hands on experience leading and implementing ATL/BTL, integrated marketing campaigns with proven success developing and managing both direct response and product/brand advertising
- Budget management experience, as well as sound financial acumen and an ability to interpret financial statements
- Undergraduate qualifications in business, commerce, marketing, communications or other relevant disciplines.
- The ability to understand and overcome barriers to change, and the adoption of new ways of working and, at the highest level, the ability to create an agile culture that can continually adapt and change
- The ability to influence and collaborate with executive management, business leaders and people in all functional areas, as well as external stakeholders in order to collectively determine superior approaches to the market
- Uses multiple perspectives in driving complex business decisions. Considers all facts and alternatives to prevent decisions and judgements that may have an adverse effect on organisational performance or reputation
- The ability to foresee opportunities and develop strategies that make a real competitive difference to the business.
- Capable of translating marketing and communications actions and metrics to business results and measures of commercial impact.
- Understanding of the market and operating conditions for the business, the competitive landscape and key customer segments.
- Why Qantas?_
- There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us - so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on-the-job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless._
- The Qantas employee benefits program offers amazing benefits that extend well beyond travel._
- _
We love to travel: Enjoy discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays._
- _ We have flexible leave options: Make use of leave and flexible working opportunities including 14 weeks paid parental leave and additional purchased leave options._
- _ We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts on shopping, food and wine, insurance, health and wellbeing, leis

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