Head of Marketing

3 days ago

Sydney, Australia Online Marketing Gurus Full time

At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.

**Are you seasoned marketing pro ready to level up your game?**

Step into Australia’s fastest-growing independent agency, where your skills get the spotlight and your achievements come with high fives all around

We are looking for a **Head of Marketing** to work closely with and support the Chief Marketing Officer to develop and execute multi-channel marketing campaigns. This role is pivotal in driving brand awareness, customer acquisition, and loyalty in a competitive and fast-paced market.

Although this is a senior position, rolling your sleeves up and getting your hands dirty will be a big part of it.

Reporting to the Chief Marketing Officer and directly managing the Marketing Coordinator you will be a key stakeholder in enabling OMG to hit their lead, revenue and brand targets with the constant improvement of marketing channels being top of mind.

Responsibilities would include:

- Content Strategy & Planning - Lead the development of comprehensive marketing strategies by leveraging both traditional and digital platforms to drive brand growth, sales, and customer engagement.
- Data & Analytics - Utilise data to forecast, strategise, measure and optimise campaign performance. Maintain knowledge of tracking best practices to ensure reporting accuracy.
- Budget Management - Efficiently manage the marketing budget across multiple channels, projects and deliverables to ensure work is completed on time and according to agreed budgets.
- Trend Monitoring - Stay ahead of industry trends, emerging technologies and competitor activities. Proactively recommend new ideas to ensure we remain competitive in an evolving media landscape.
- Brand Positioning - Position OMG as the best at what we do with SMEs and large enterprises, continuing our expansion in Australia, while growing our lead generation engine in the USA, UAE, Singapore and beyond.
- Team Collaboration - Work closely with key internal stakeholders and external partners to deliver industry leading marketing initiatives. Working hand in hand with sales to ensure marketing and sales are 100% aligned, creating a continual constructive feedback loop to maximise returns from marketing.
- Awards & Events - Spearhead our Awards & Industry recognition strategy, by working closely with internal stakeholders to craft quality submissions that wins us key awards in Australia and global markets.
- Customer Loyalty - Drive the development of case studies, client testimonials, referrals, targeted client marketing campaigns, client events & more

**Requirements**:

- 10+ years' experience in marketing, currently in a head of marketing position or a senior marketing manager looking to take the next step.
- Have a proven track record coming up with creative campaign ideas and seeing complex projects through to the end.
- Can be hands-on, and are comfortable in driving both strategy and day-to-day execution
- Excited about working in an always changing and evolving industry.
- Have a positive and can-do attitude with hands on experience with managing internal stakeholders and external agencies.
- Solutions and outcomes focused
- Excellent time management skills and ability to multi-task and prioritise work
- Attention to detail and problem-solving skills
- Excellent written and verbal communication skills
- Strong organisational and planning skills in a fast-paced environment
- A creative mind with an ability to suggest improvements
- Experience of both Agency and Client side an advantage
- Google, Hubspot and SEO certifications would be highly desirable
- Proficient computer skills, including Microsoft 365 and Google Docs

**Benefits**

**The Perks**

Work flexibility & hybrid working

Paid parental leave ‍‍ Birthday and volunteer leave Ongoing career development and training programs Salary packaging benefits Pet-friendly and vibrant office atmosphere Barista-style coffee and engaging social events ️ Recognition through service awards

**Our Commitment to You**
- We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace.
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