Content Designer

6 months ago

Melbourne, Australia Origin Energy Full time

6 month contract, potential extension on offer
- Lead the content strategy and development of digital content
- Melbourne based, Hybrid work on offer

**Delivering good energy starts from within**

It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our people.

**About the Role**:
Join our dynamic team in a pivotal role, supporting the growth of Origin's solar portfolio. As a senior operator in our growing Content Design team, you'll be responsible for leading the content strategy and development of digital content to grow brand recognition and generate leads for our solar and related products. You’ll lead the delivery of online material to inform the user of the value of being an Origin customer, with a key focus on the benefits of solar in the home. This is a 6-month contract opportunity, with potential for a permanent position.

**Responsibilities**:

- Use research methodologies to design and implement a content strategy which sets Origin apart as an expert in solar and related topics.
- Utilise data to make prioritisation calls and find opportunities to grow Origin’s customer base and deliver exceptional customer experiences.
- Develop informative online content and work closely with our UX team to build out online journeys.
- Create help, guidance, and advice messaging to support customers in onboarding and new product education.
- Brief internal Design and Brand teams for digital asset creation, as well as external agencies when required for multimedia or other content assets
- Utilise content patterns and content modelling methodologies to create reusable content assets using Origin’s existing styleguides and content systems
- Plan and execute content journeys across our CMS, with a key focus on user experience and SEO

**About you**:
We’re looking for someone who can use user-centred design principles to create content that will lead people through the funnel from awareness to decision to conversion. You’ll have strong strategic content experience and know how to create content journeys that are based on customer needsYou’llbe able to showcase your:

- Proven content design and development experience.
- Experience in a UX / CX environment using design-centered thinking.
- Solid experience in different content research methodologies to inform content decisions.
- Knowledge of how to personalize and optimise content based on segmentation and data insights.
- Skills across process and design tools such as; CMS, Asana, Slack, Jira, Confluence, GSuite and Figma.
- Strong communication and relationship management skills.
- Customer advocacy and a pragmatic 'can-do' attitude.

Desirable skills:

- You’ve worked in a range of different and relevant contexts.
- Experience in start-up, agile or transformational working environments, supporting customer migrations.
- Knowledge of HTML, CSS, Wordpress or web page builds highly desirable.

**Origin - Where good change happens.**

At Origin, we’re powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._

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