Lead Content Designer

5 months ago

Melbourne, Australia Bupa Full time

**Help transform the health of millions of people**

If you’re into solving complex problems, creating seamless and personalised customer journeys, and are passionate about health, we’d love to hear from you You could be part of the team working to transform the health of Bupa customers.

The bigger the challenge, the greater the reward - with a supportive team, the backing of a global organisation and endless opportunity to realise your potential and positively impact the lives of millions of people, you really will be at the heart of it

**What’s your role?**

Reporting to the Head of Digital Experience and Design, the Lead Content Designer is responsible for developing and implementing strategies and standards that drive content consistency and quality across Bupa Health Insurance digital channels.

You will coordinate embedded Content Design resources in Digital Sales and Personalisation value streams that are accountable for the development of customer-focused experiences as part of the Sales and Personalisation initiatives roadmap. As well as provide advisory and direction around Bupa digital content standards, best practices, and methods in support of content operations across Bupa APAC.

**What will your day look like?**
- Deliver a data-driven content strategy across multiple channels, touchpoints, and audiences.
- Lead the Content Design practice of resources assigned and embedded across Bupa, Health Insurance.
- Provide direction and decisions with confidence, leveraging an innate understanding of customer needs, industry trends, market forces and key trends.
- Align headcount to our roadmap by thinking about resourcing: who should be doing what and when. All whilst ensuring company priorities are being suitably supported by the skills and strengths required to execute.
- Lead a team of Content Designers who collaborate closely with Business Sponsors, Stakeholders, Product Managers and delivery teams to shape and execute product roadmaps across a range of product and service assets maintained by Bupa.

As a Lead Content Designer within the Digital Health Insurance team, you’ll help shape the next chapter in how our customers interact digitally with Bupa to provide them healthier, happier lives.

**What will you bring?**
- 7+ years working in UX content strategy and/or product content design.
- Tertiary qualification in marketing, communications, writing, journalism, or a similar field.
- At least 2+ years’ experience working in Design Systems.
- Experience working on large-scale, systemic content challenges.
- Demonstrated expertise in content design systems, content strategy, content modelling, content planning, information architecture, and UX writing.
- Experience leading, managing, and mentoring creative teams with a proven ability to drive a collaborative culture across a dispersed team.
- Digital content strategy experiences with proven outcomes.
- API ecosystems (business, content, platform)
- Information Architecture design experience (Card Sorting, Tree-testing, Quantitative Analysis)
- Experience with distributed authoring models, publishing consistent, personalised content at scale, aligned to content creation guidelines and quality standards.
- Strong background in using data and research to optimise content performance.
- A strong team player with sharp attention to detail, a high level of initiative, and strong organisational and time management skills.
- Enterprise CMS Production (Sitecore, Adobe Experience Cloud) experiences.

**What's in it for you?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

Other benefits include discounts on health insurance, as well as access to our new global wellbeing program, Viva. Viva has been designed to help you to live a healthy and happy life. It encompasses a comprehensive health and wellbeing program which includes access to health insurance benefits that will assist with covering the cost of medical treatment, information and education sessions, and preventative healthcare screening such as annual health assessments and skin checks. You will also be eligible to access various discounted products and services through our VIVA wellbeing partnerships.

You will feel happier and healthier working at Bupa

  • Content Designer Lead

    1 month ago

    Melbourne, Victoria, Australia Xero Full time

    About the RoleXero is a leading cloud-based accounting software that empowers small businesses to thrive. As a Content Designer Lead, you will play a crucial role in shaping the user experience of our platform.Your Key ResponsibilitiesApply your expertise in content design and UX writing to create intuitive and accessible experiences for our...

  • Lead Content Design

    6 months ago

    Melbourne, Australia Bupa Full time

    **Help transform the health of millions of people!** If you’re into solving complex problems, creating seamless and personalised customer journeys, and are passionate about health, we’d love to hear from you! You could be part of the team working to transform the health of Bupa customers. The bigger the challenge, the greater the reward - with a...

  • Content Design Lead

    2 months ago

    Melbourne, Australia RACV Full time

    RACV Head Office | Melbourne CBD location - Permanent Full Time | Hybrid working - Competitive Salary | Discounts on selected RACV products **You’ll be part of a workplace where you feel you belong** Joining our experienced design team as Content Design Lead, you’ll play an integral part in collaborating with multidisciplinary teams and working very...

  • Content Design Lead

    2 months ago

    Melbourne, Australia RACV Full time

    RACV Head Office | Melbourne CBD location Permanent Full Time | Hybrid working Competitive Salary | Discounts on selected RACV products You’ll be part of a workplace where you feel you belong  Joining our experienced design team as Content Design Lead, you’ll play an integral part in collaborating with multidisciplinary teams and working...

  • Content Designer

    6 months ago

    Melbourne, Australia Origin Energy Full time

    6 month contract, potential extension on offer - Lead the content strategy and development of digital content - Melbourne based, Hybrid work on offer **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through...

  • Content Design Lead

    4 weeks ago

    Melbourne, Victoria, Australia RACV Full time

    About the RoleRACV is seeking a highly skilled Content Design Lead to join our experienced design team. As a key member of our team, you will play a vital role in collaborating with multidisciplinary teams to deliver meaningful experiences and outcomes that impact people's lives and support RACV's strategic goals.Key ResponsibilitiesDevelop and implement...

  • Content Designer

    5 months ago

    Melbourne, Australia Origin Energy Full time

    Newly created six month opportunity - help shape how Australia thinks about energy and internet - Melbourne based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions....

  • Content Designer

    6 months ago

    Melbourne, Australia Origin Energy Full time

    6 month contract - Lead the content strategy across our online journeys with a focus on business customers - Melbourne based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer...

  • Content Designer

    5 months ago

    Melbourne, Australia Bupa Full time

    **Be at the heart of our brave new digital world!** Bupa are on a journey to uplift Digital experiences to achieve our global ambition to be 'the world's most customer-centric healthcare company'. This means that we are committed to excellent customer experience, through great service and value, frictionless access, and quality healthcare. We thrive on...

  • Content Designer

    5 months ago

    Melbourne, Australia Origin Energy Full time

    6 month contract, with potential for extension or perm - Help shape the future of energy with digital and communications solutions - Melbourne based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through...

  • User Experience Content Designer Lead

    2 weeks ago

    Melbourne, Victoria, Australia Xero Full time

    Transforming Complex Processes into Simple ExperiencesXero is a leading cloud-based accounting platform that empowers small businesses and their advisors to thrive. As a User Experience Content Designer Lead, you will play a crucial role in shaping the user experience of our online software.About the RoleCreate engaging and intuitive product experiences by...

  • Content Designer

    5 months ago

    Melbourne, Australia Aquent Full time

    Content Designer with UX focus 3 month contract with view to extend Melbourne based hybrid role Working with one of Australia’s largest enterprise organisations, you will have the chance to work closely with research and design teams to deliver excellent content that supports our client’s digital product experiences. In conjunction with engineering,...

  • Content Designer

    5 months ago

    Melbourne, Australia Bupa Full time

    **Help transform the health of millions of people!** If you’re into solving complex problems, creating seamless and personalised customer journeys, and are passionate about health, we’d love to hear from you! You could be part of the team working to transform the health of Bupa customers. The bigger the challenge, the greater the reward - with a...

  • Content Designer

    6 months ago

    Melbourne, Australia Origin Energy Full time

    . - . - Melbourne based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our...

  • Content Designer

    3 weeks ago

    Melbourne, Australia Public Sector People Full time

    Are you passionate about creating digital content that puts the user at the centre of the experience? We’re looking for a talented Content Designer to shape the journey for our diverse community across the council’s digital platforms. This role is perfect for someone who can craft clear, accessible, and engaging content, guiding users effortlessly as...

  • Content Designer

    6 months ago

    Melbourne, Australia Origin Energy Full time

    Help Origin's Future Energy team accelerate our renewable energy strategy - Develop content and marketing collateral for Origin Loop VPP suite of products - 12-month contracting opportunity | Hybrid | Melbourne-based based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together...

  • Digital Content Designer

    7 months ago

    Melbourne, Australia Talent International Full time

    australia melbourne contract cbd/wfh hybrid, asap startWorking for this large financial services organisation as Digital Content Designer/Strategist will see you shape the direction of digital content for a key Portfolio. Your brand new role will see you help design and deliver the strategic content roadmap and initiatives for your squad. Leading with your...

  • Digital Content Designer

    1 month ago

    Melbourne, Australia Talent International Full time

    Working for this large financial services organisation as Digital Content Designer/Strategist will see you shape the direction of digital content for a key Portfolio. Your brand new role will see you help design and deliver the strategic content roadmap and initiatives for your squad. Leading with your craft and bringing others on the journey, you’ll be a...

  • Content Designer

    4 weeks ago

    Melbourne, Victoria, Australia Xero Full time

    Xero is a leading cloud-based accounting software that empowers small businesses to thrive. As a Content Designer - Experience Expert, you will play a pivotal role in crafting intuitive product experiences that delight our customers.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world....

  • Content Team Lead

    4 weeks ago

    Melbourne, Victoria, Australia Munro Footwear Group Full time

    About the RoleWe are seeking an experienced and innovative Content Team Leader to join our team at Munro Footwear Group (MFG). As a key member of our content creation team, you will be responsible for leading our in-house graphic design and copywriting efforts.Key ResponsibilitiesManage and lead the content creation team, ensuring all graphic and copy...