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Lead Content Design

1 month ago

Melbourne, Australia Bupa Full time

**Help transform the health of millions of people**

If you’re into solving complex problems, creating seamless and personalised customer journeys, and are passionate about health, we’d love to hear from you You could be part of the team working to transform the health of Bupa customers.

The bigger the challenge, the greater the reward - with a supportive team, the backing of a global organisation and endless opportunity to realise your potential and positively impact the lives of millions of people, you really will be at the heart of it

**What’s your role?**

As the Lead Content Designer, you will be responsible for developing and implementing strategies and standards that drive content consistency and quality across Bupa Health Insurance digital channels.

You will coordinate embedded Content Design resources in Digital Sales and Personalisation value streams that are accountable for the development of customer-focused experiences as part of the Sales and Personalisation initiatives roadmap. As well as provide advisory and direction around Bupa digital content standards, best practices, and methods in support of content operations across Bupa APAC.

**What will your day look like?**
- Deliver a data-driven content strategy across multiple channels, touchpoints, and audiences.
- Lead the Content Design practice of resources assigned and embedded across Bupa, Health Insurance.
- Provide direction and decisions with confidence, leveraging an innate understanding of customer needs, industry trends, market forces and key trends.
- Align headcount to our roadmap by thinking about resourcing: who should be doing what and when. All whilst ensuring company priorities are being suitably supported by the skills and strengths required to execute.
- Lead a team of Content Designers who collaborate closely with Business Sponsors, Stakeholders, Product Managers and delivery teams to shape and execute product roadmaps across a range of product and service assets maintained by Bupa.

As a Lead Content Designer within the Digital Health Insurance team, you’ll help shape the next chapter in how our customers interact digitally with Bupa to provide them healthier, happier lives.

**What will you bring?**
- 7+ years working in UX content strategy and/or product content design.
- Tertiary qualification in marketing, communications, writing, journalism, or a similar field.
- At least 2+ years’ experience working in Design Systems.
- Experience working on large-scale, systemic content challenges.
- Demonstrated expertise in content design systems, content strategy, content modelling, content planning, information architecture, and UX writing.
- Experience leading, managing, and mentoring creative teams with a proven ability to drive a collaborative culture across a dispersed team.
- Digital content strategy experiences with proven outcomes.
- API ecosystems (business, content, platform)
- Information Architecture design experience (Card Sorting, Tree-testing, Quantitative Analysis)
- Experience with distributed authoring models, publishing consistent, personalised content at scale, aligned to content creation guidelines and quality standards.
- Strong background in using data and research to optimise content performance.
- A strong team player with sharp attention to detail, a high level of initiative, and strong organisational and time management skills.
- Enterprise CMS Production (Sitecore, Adobe Experience Cloud) experiences.

**What's in it for you?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

Other benefits include discounts on health insurance, as well as access to our new global wellbeing program, Viva. Viva has been designed to help you to live a healthy and happy life. It encompasses a comprehensive health and wellbeing program which includes access to health insurance benefits that will assist with covering the cost of medical treatment, information and education sessions, and preventative healthcare screening such as annual health assessments and skin checks. You will also be eligible to access various discounted products and services through our VIVA wellbeing partnerships.

You will feel happier and healthier working at Bupa