Specialist - Marketing, Search Engine

1 month ago

Melbourne, Australia Origin Energy Full time

Salary + annual performance bonus/review
- Hybrid working available
- Melbourne based

**Delivering good energy starts from within**

It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our people.

**About the role**:
As a Specialist - Marketing, Search Engine you will be excited by new ideas, curious and always looking to engage and delight customers with exceptional search experiences.

Reporting to Manager - Digital Strategy & Performance, you will be responsible for the management, optimisation and continuous improvement of the paid search marketing program to deliver on key digital marketing goals and objectives.

You will develop, implement a program of paid search marketing campaigns, and initiatives that contribute to achievement of the overall digital marketing strategy with innovative and targeted copy.

**Key responsibilities**:

- Creation, management, and optimisation of paid search marketing activity on Google and Microsoft Ads platforms
- Engage and collaborate with business stakeholders to design and implement high performing search marketing campaigns
- Development and implementation of ongoing optimisation strategies for continuous campaign performance improvement
- Monitor, analyse and report on SEM program and campaign performance
- Create and deliver captivating creative and compelling copy that drives high engagement and maximises conversion rates
- Define campaign budgets, align goals, and ensure adherence to SEM best practices

**What will you bring?**
- 2+ years search engine marketing experience with a demonstrated understanding of digital media, creative and data
- 2+ years campaign development experience within Google Marketing Platform - Google Ads, Campaign Manager 360 and Search Ads 360 and a demonstrated track record of achieving strategic objectives, Google certified - Google Ads, Google 360 Suite
- You have a passion for digital marketing and will work as part of a cross-functional team to achieve key business objectives.
- You will have strong data and analytical capabilities to drive performance and site traffic growth using market and competitive data to identify and maximise opportunities.

**So, why join us?**
- Discounted Origin products benefits for employees, including Electrical, Gas and Internet offers
- Hybrid working environment, work up to 60% from home
- Competitive salary + annual performance bonus + performance based reviews
- Origin 360 Electric Vehicles (EV) employee subscription offers a fantastic range of EVs, with flexible month-to-month plans and no lock-in contract.
- Free and confidential counselling for employees and family members.

**Origin - Where good change happens**

At Origin, we’re powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

**_Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing._**

Please note unsolicited CVs from agencies will not be accepted.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._

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