Public Relations Advisor

4 weeks ago

Redfern, Australia Australia Post Full time

**Help us deliver like never before**
Australia Post is delivering like never before. From the vehicles that we drive, to the small businesses that make our communities thrive. We’re delivering for the environment, for our communities, for our customers and for our people. We’re moving forward and we want you to come along for the ride.

**About the opportunity**

The Public Relations Advisor (12 Month Contract) is part of the team that carries responsibility for protecting and enhancing Australia Post’s reputation and its social licence to operate, which is achieved through delivery of Australia Post’s communications strategy. The role supports in implementing proactive communications that support Australia Post’s commercial and strategic objectives. To ensure the Corporation’s economic and strategic value is better understood and appreciated by key stakeholders and contribute to Team decisions.

The Public Relations Advisor will support in managing the positive pipeline of news stories from across the enterprise and amplify these across a number of existing and new channels. Work with different parts of the business on key PR campaigns and deliver an integrated external strategy. Critical to this role will be working collaboratively across the enterprise and business teams. You will build effective relationships at all levels of the business and develop a deep understanding of business needs and stakeholder audiences.

**You’ll be responsible for**:

- Managing the positive pipeline of news stories from across the enterprise and amplify these across a number of existing and new channels with the goal to build AP's positive reputation
- Supporting the PR team in maintaining the calendar of yearly PR activity across the enterprise
- Working closely with the BU Communications Partners to identify PR opportunities
- Executing the PR communication plans in line with best practice
- Accountability for supporting the PR Manager on the distribution of daily updates to the business of media coverage, where an issue arises early identification and notification is required
- Working closely with CMO Social team to create and deliver a cohesive social strategy
- Maintaining positive working relationships with PR agencies
- Proactively maintain Media contact lists and biographies
- Supporting the work in focusing on measurement of the impact and sentiment of media campaigns
- Actively participate in enterprise-wide programs of work and campaigns

**About you**

You are an excellent storyteller with strong writing skills. You understand how the media work and know what makes a good news story. You work well individually but also enjoy working on fast paced projects as part of a broader team. You have excellent interpersonal skills and an ability to adapt when things need to change quickly.

**What are we looking for?**
- 3+ years' experience in Public Relations within a large, complex and highly regulated organisation
- Some experience in media measurement
- Capability to rapidly be knowledgeable about the socio-political environments in the markets in which the Australia Post operates
- Natural curiosity about issues and developments about current news issues, and in the broader community socio-political environment
- Experience in maintaining databases

**How we’ll deliver for you**
- Join one of the most culturally and linguistically diverse workforces in Australia, where we’re all ages, genders and come from all walks of life.
- We deliver on our values of Trust, Inclusivity, Empowerment and Safety every day. They’re the TIES that bind our team together.
- Immerse yourself in the AP Way - where every single team member partakes in a learning module to help understand the vital role we play in delivering on our strategy and purpose.

**We’re delivering together**

At Australia Post, we acknowledge the Traditional Custodians of the land on which we operate, live and gather as employees.

**One last thing

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