Ecommerce Coordinator

2 months ago

Cremorne, Australia Accent Group Full time

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy
Why work at Accent Group?
- A supportive, fun, collaborative and friendly team culture
- The opportunity to work with a growing company and one of the best global brands
- Generous employee discounts of up to 40% off all our brands

**About The Role**:
Responsible for management and maintenance of Dr. Martens Australia & New Zealand’s eCommerce Websites. Assist the eCommerce Manager to deliver the digital strategy and provide a superior ecommerce experience. This will be a fixed term contract of 6 months.
**Your key responsibilities include but not limited to**:
Website Management & Maintenance
Drive online sales to help meet financial targets and profit budgets. Ensure the experience for the online customer is reflective of the brand’s UPS’s & customer service values.
- End-to-end management of new product uploads, including copywriting, coordinating photography and inventory management
- Ensure product enrichment is managed efficiently, with strong attention to detail and in a timely manner
- Effectively and efficiently create and maintain product data spreadsheets for enrichment (Microsoft Excel)
- Online product merchandising and daily review of site to ensure all product content is current, accurate, relevant and aligned with digital merchandising and content strategy
- Maintain the management categorisation of all products on-site, regularly updating new arrivals, best sellers and sale products
- Collaborate and liaise with product team to understand product delivery dates and SOH across the retail network to manage online product enrichment processes and timelines
- Work with SEO teams to ensure products and content are optimised for search and adhere to SEO best practice
- Support marketing campaigns, product launches and retail activities with regular and relevant content updates
- Manage homepage banner and website content updates to align with digital marketing calendar
- Support Ecommerce Manager with pricing & promotions as required

Content Marketing
Implementation of digital and content marketing plan that delivers increased engagement and conversion rates.
- Proactivity manage and maintain integrity of the subscriber database ensuring it is up-to-date and as accurate as possible
- Support the CRM team to grow the subscriber database through implementation of tactical acquisition campaigns
- Support retail network in updating store contact details on the websites and through Google Places
- Develop and implement relevant content and product landing pages to support marketing campaigns as required
- Analyse and report on ROI of campaign outcomes
- Blog copywriting and SEO implementation

Customer Experience
Deliver on-brand, best-in-class online customer experience.
- Acting as the ecommerce ambassador and supporting the customer service team to ensure all online customers are given an outstanding level of customer service experience
- Liaise and collaborate with various departments to ensure we are delivering best in class, seamless customer experience
- Be first point of contact for the network and customer service team for operational & product concerns

Web Development
Provide technical and testing support with responsive, problem-solving abilities.
- Troubleshoot site process issues or customer service queries and escalate to as required
- Assist with the implementation of new website features and integrations when necessary
- Assist in site testing

Sales Analysis, Reporting & Administration
Ensure all administrative tasks are completed in a timely manner and reporting deadlines are met.
- Contribute to weekly online performance and trade reports
- Monitor online and instore top-selling products to assist in optimisation of onsite product merchandising
- Attend regular meetings as required, producing documentation of topics covered with clear outcomes and action points
- Provide support to other ecommerce team members as required

**What we are looking for**:

- Proficient in the use of AP21 highly regarded
- Comfortable with V look up, pivot tables and excel formulas
- Photoshop or graphic design experience highly regarded
- Google Analytics experience (or similar)
- Copy writing capabilities
- Footwear and trend obsessed passionate about the retail/digital/social space
- Highly organised with strong attention to detail
- Passionate, with a can-do attitude

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race,

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