Social Media Manager

13 hours ago

Melbourne, Australia Haircare Group Full time

Join a fast-paced business with a great opportunity to represent leading global brands in the hair industry

The role can be based out of Adelaide or Melbourne.

**About Haircare Group**

Haircare Group is the trusted partner of the professional hair industry. We are proudly Australian, family-owned company with over 45 years in business, founded by a hairdresser for hairdressers. We are widely recognized as an industry leader in building brands and distributing haircare products and services across Australia and New Zealand. Our customers are at the heart of everything we do and we believe in building long term relationships with our partners whilst growing, building, and protecting the integrity of the brands we represent for long term success. Not only that, we are a family. We are a team of fiercely enthusiastic, passionate professionals who are driving the industry forward. We commit to excellence, delivering what we do with integrity and respect for each other and the community we serve together.

For us, it’s more than hair.

**About the Role**

This exciting full-time opportunity is for a Social Media Manager to join our Marketing Team. Be responsible for all organic social accounts for both professionals and consumers.

They are responsible for developing the social media strategy (in collaboration with the Head of Marketing) for all channels to deliver agreed KPIs. They lead a team of social media coordinators to deliver content and manage these channels/communities. The Social Media Manager also drives education, innovation, and ideation across content and social media as a marketing channel and will be at the forefront of social media and digital trends and best practices.

Professional brands this role will oversee include Haircare Group, Moroccanoil, Lakme, OLAPLEX, and other brands as required. Social channels include Instagram, Facebook, TikTok and LinkedIn.

Reporting to the Head of Marketing, the responsibilities will include, but not limited to:
**Social Strategy & Team Leadership**
- Developing social strategies for each of the accounts, leading best practices, innovation, and content to meet brand objectives.
- Collaborating with the wider digital, marketing, and sales teams to ensure social activity is in line with the broader business and brand strategies.
- Align activity across the business, for example, sales, marketing, education, and digital to ensure we have integrated messaging across all channels.
- Lead and manage social team members as their direct report, overseeing the team’s needs and ensuring work is to a high standard.
- Ensure the social team is actively managing and engaging with social communities to the highest standard, driving engagement rates and growth of the accounts.
- Working closely with the Digital Lead on paid social strategy for all brands and curating content and copy for paid activity.

**Overseeing Social Content Creation, Curation & Posting**
- Managing the team to execute all content, including but not limited to: planning, copywriting, curation, scheduling, and posting of ‘always on’ content across all social media channels and ensuring all content is on strategy and on brand.
- Developing content for all HCG and managed brand paid social activity in collaboration with the social team and Head of Marketing.
- Driving the ideation and planning of bespoke content creation to support each brand.
- Drive innovation and actively share ideas for content creation to support brand campaigns across our social channels.
- Accountable for the team delivering social-first content shoots, developing detailed briefs for any 3rd party videographers or photographers if required, and ensuring successful education.
- Oversee and/or execute the content capture and video editing based on content plans to support the brands.
- Driving the strategy and delivery of ambassador and influencer engagement initiatives; working closely with the Social Media Coordinators and Brand Managers to identify new potential ambassadors, collaborations, or opportunities and ensure successful collaboration.
- Work closely with PR agencies and assist the Brand Manager with the execution of marketing and communications campaigns and initiatives.

**Social Education, Networking and Event Coverage**
- Overseeing and/or undertaking live content capture at events such as awards, education courses, and corporate activities.

**Reporting & Analysis**
- Maintain ongoing reporting and dashboards for social media performance and be able to produce ad-hoc reports as required.
- Driving continuous improvement through insights and innovation.
- Managing respective budgets including reconciliations and support (PO creation and invoice reconciliations).
- Monitoring social media and digital trends for continued improved performance.
- Executing and reporting on social media activation strategies with brand ambassadors, influencers, and creators.

**Benefits and Culture**:
In exchange for your expertise a

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