Brand Specialist

4 months ago

Melbourne, Australia Australian Unity Full time

**Join us and let’s make a bigger difference together.**

It’s an exciting time to be joining Australian Unity - we have grown significantly over recent years and are transforming to capitalise on further growth opportunities to benefit our members, customers and employees. We operate with commercial principles and with a strong social purpose to create community value. Australian Unity is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Established in 1840, we’re Australia’s first member-owned wellbeing company. Australian Unity is an organisation providing products and services in health, wealth and care. Today we have over $1 billion in revenue and provide smart solutions and services to more than 700,000 Australians. We employ over 7000 people and our ambition is to be the most trusted wellbeing company in Australia.

**Your New Role**:
This is a **part time, permanent - 3 days per week** position. This role will contribute to the development and implementation of an integrated brand strategy and campaigns for Australian Unity, which connect with the hearts and minds of members and customers, makes employees proud advocates of the brand and advances Australian Unity’s image, footprint and influence throughout the Australian community.

**Your New Role Looks Like This**:

- Contribute to embedding the brand strategy, messages and experience across key customer, member and employee touchpoints.
- Contribute to the implementation of our integrated always on brand communication campaign for members and customers.
- Ensure all campaign assets are compliant with all relevant guidelines.
- Work with the People & Culture team to align the employee brand strategy, talent acquisition activities and employee onboarding with the brand strategy and campaign.
- Assist Brand Manager, working with key agency partners to deliver in-market assets as per the defined task (as well as other 3rd party suppliers as required).
- Project manage the creative implementation of the brand strategy, including creative campaign development and delivery, internal/external brand communication and customer/employee experience.
- Work with the Content team to ensure that brand campaign is underpinned by relevant content to the Real Wellbeing positioning.
- Contribute to the development of brand strategies that win the hearts and minds of members, customers and the broader Australian community, through rich insight and personalisation.
- Provide advice and counsel on brand related projects and creative outputs across business units to ensure brand governance to drive consistency at all touchpoints.

**About You**:

- Demonstrated experience delivering a multi-channel marketing/brand campaign for a complex/large business
- 2-3 years Campaign/Marketing/Brand management experience.
- Demonstrated experience implementing brand strategy, and successfully achieving strong employee/organisational uptake and understanding.
- Ability to produce quality work to meet deadlines and within set budgets.
- Ability to manage multiple projects and priorities at once.
- Self-starter who has initiative and is proactive.
- Effective project and time management skills.
- Strong interpersonal and stakeholder management skills.
- Passionate and desire to take ownership and accountability for activities and outcomes.

**Your Benefits**:
You will enjoy a range of great employee benefits and rewards including:

- Competitive Remuneration and Incentive Program
- A range of attractive product and service discounts from Australian Unity’s Retail and Wealth Management portfolio - including health insurance and banking products
- Supported Learning and Career Development program
- Flexible Working Arrangements including Work-From-Home days with a real work-life balance
- Available access to LinkedIn Learning courses through our great Learning platform
- Additional paid Wellbeing and Community Volunteer Days yearly

**What Makes Us, Us**

Putting people first is not just something we say, it's what we do. We care for our people so they can care for themselves and our customers. We stay true to our values (Bold, Warm, Honest), we work hard because it matters and we work well together - collaborating, encouraging and even managing to have some fun.

At Australian Unity we do the right thing and we expect the same from others. Being a member-owned company, means we're focused on our members and customers, not shareholder returns. We are driven to make a real difference, every day, big and small. We are passionate about improving the wellbeing of all Australians and about making a positive difference.

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