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Brand Engagement Specialist

2 months ago

Melbourne, Victoria, Australia adidas Full time

Overview & Significance to the Organization

The Brand Activation Specialist plays a crucial role within the adidas Pacific Brand Communications team, reporting directly to the Senior Manager of Brand Communications, PR & Media.

This position is designed to enhance the adidas brand perception and meet commercial objectives through a comprehensive suite of marketing initiatives, which encompass both above-the-line (ATL) and below-the-line (BTL) marketing, paid media strategies, public relations, events, social media, and internal communications.

This role presents an excellent opportunity for those looking to advance their marketing careers with a globally recognized leader in the sports industry.

Primary Responsibilities

  1. Assist in the formulation and implementation of Brand Communication strategies for adidas Pacific, focusing on key categories such as Brand, Running, Football, Training, Outdoor, and Originals.
  2. Contribute to the planning and execution of paid media campaigns, which includes asset localization, media purchasing, and agency collaboration.
  3. Ensure the effective execution of Category and Brand Plans, monitoring and reporting on performance metrics against Brand and Business KPIs.
  4. Support the daily operations of the Brand Communications department, including product procurement and invoice processing.
  5. Lead the local market seeding strategy in partnership with Sports Marketing, ensuring extensive social and media outreach for key product campaigns.
  6. Conduct market analysis, focusing on competitor insights, consumer behavior, and category trends.
  7. Collaborate closely with Sports Marketing, Digital Activation, and Omni Channel teams to create integrated marketing strategies.

Key Relationships

  1. adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)
  2. adidas Pacific Customer Service
  3. adidas Pacific e-Commerce and Retail
  4. adidas Emerging Markets
  5. Advertising, Media, and Events agencies

Required Knowledge, Skills, and Abilities

  1. A strong passion for sports
  2. A positive mindset with the ability to adapt to changing circumstances
  3. Understanding of the paid media landscape
  4. Ability to work collaboratively in a dynamic team environment
  5. Proficiency with systems, data, and analytics
  6. Excellent presentation and communication skills
  7. Effective time management capabilities
  8. Experience working cross-functionally within a diverse team
  9. Strong interpersonal skills, including relationship management and facilitation
  10. Basic proficiency in MS Office

Education and Experience Requirements

  1. A university degree, preferably in marketing, business, or communications
  2. A minimum of 2 years of marketing experience
  3. Fluency in English

Benefits Offered

The successful candidate will enjoy a competitive salary and a variety of adidas employee benefits, which may include:

  1. Performance bonuses and recognition for achievements.
  2. Generous discounts on adidas products.
  3. Hybrid work arrangements with a combination of office and remote work.
  4. Flexible working hours.
  5. Annual gym membership.
  6. Investment in mental health and wellbeing through training and access to Employee Assistance Programs.
  7. Parental benefits designed for both mothers and fathers.
  8. Employee engagement events throughout the year.

About adidas

adidas Pacific HQ is located in a modern and vibrant space, reflecting the innovative spirit of the brand.

We are committed to providing a work environment that fosters collaboration and creativity, embracing a hybrid work model that supports both on-site and remote work for our employees.

Please note that part of the recruitment process may involve a pre-employment criminal history check.

Note to agencies: adidas Pacific does not accept unsolicited calls or resumes from recruitment agencies. Please refrain from submitting any resumes or profiles to the adidas careers portal or personnel.