Marketing Executive

13 hours ago

Surry Hills, Australia WooliesX Full time

Creative & innovative team - Join one of Australia’s leading retail groups
- Full time permanent opportunity
- Flexible/Hybrid workingWorking on Customer Lifecycle Marketing, BTL and ATL campaign management.

**The Opportunity**

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

**About WooliesX
**At WooliesX, our people believe in creating better everyday experiences for our community.

With 1,800+ team members, multiple practices and over 100 chapters, there’s a home for everyone here. Whether your interests lie in data driven insights and product engineering, digital media, ecom, operations, customer advocacy, commercial, agile or more, you can find your squad across all kinds of capabilities.

Our squads live their “one day”, every day. We work on Australia’s most innovative tech, design, engineering and more to transform the way that millions of Australians live and shop. Physically, you can find us in Surry Hills, but virtually, we can be anywhere.

Our culture combines the support, care and freedom that comes with being part of the Woolworths Group. We are an agile team embracing diversity of thought and positive change. We thrive on pragmatism, mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to support and learn from each other.

**What You'll Do
**If you're motivated by a customer-centric mission and excited to collaborate with a team of exceptional individuals, we invite you to join WooliesX in the Partnership Tribe.

The Everyday Rewards Partnership Tribe is dedicated to forging strategic partnerships that enhance our everyday needs ecosystem, ultimately delivering even greater value to our members. Our focus is on elevating program engagement and driving increased spending across the Woolworths Group and its partners.

As a Marketing Executive, you will play a pivotal role in driving the success of our Everyday Rewards Membership base through innovative partner marketing initiatives. Your key responsibilities will include:

- **Campaign Planning and Execution**:Design, implement, and continuously optimise marketing campaigns in collaboration with rewards partners, ensuring alignment with the Everyday Rewards Membership goals.
- **Stakeholder Management**:Foster and manage strong marketing relationships with both internal teams and external partners, ensuring seamless communication and collaboration.
- **Financial and Customer Value Balance**:Deliver robust financial performance while providing exceptional value to our members. This involves striking the right balance between commercial returns and customer relevance in all communications.
- **Targeted Member Engagement**:Strategically engage our members through their preferred channels, delivering the most compelling offers at opportune moments to maximise impact.
- **Data-Driven Insights**:Utilise analytics to assess campaign performance. Focus on optimising engagement, response rates, and conversion metrics, driving continuous improvement.
- **Analytical and Account Management Support**:Provide analytical support and account management to strengthen relationships with key external partners, ensuring outcomes that are beneficial for all parties involved.
- **Meeting Coordination**:Organise and lead partnership meetings with relevant teams and squads to facilitate effective collaboration and execution.

**Key focus areas in the role include;**
- Collaborate closely with the Partner Marketing and Merchandising teams, alongside the Everyday Rewards squad, to deliver cohesive end-to-end marketing campaigns.
- Work with cross-functional teams—including creative, technology, and product teams—to ensure alignment and successfully execute the overall marketing strategy for partners.
- Demonstrate a deep passion for Customer Lifecycle Marketing, encompassing BTL, ATL, and TTL strategies, while possessing a solid grasp of the marketing funnel and industry best practices.Exhibit strong communication skills, delivering compelling messages that resonate with customers in a clear and engaging manner at the right moments.

**What you’ll bring
- Experience in Direct/Digital Marketing, Loyalty, CRM, or Data Driven Marketing roles.
- Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).
- Ability to manage and effectively communicate, influence and negotiate with a diverse stakeholder network.
- Competent with technology and comfortable learning new platforms.
- Strong time management, planning and stakeholder management skills.
- Attention to detail, scheduling and work-flow planning.
- Work well under pressure to deliver results whilst

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