Marketing Executive, Content Amplification

3 months ago

Surry Hills, Australia News Corp Australia Full time

Are you a passionate and driven Marketing Executive who thrives in a fast-paced and dynamic environment? Do you want to work with some of Australia's most prestigious news brands, and be a part of an innovative and customer-centric team focused on driving growth and engagement? If so, this is an exciting opportunity for you

As a Marketing Executive in our Content Amplification team, you will have the unique opportunity to assist in the management of end-to-end content amplification campaigns, from strategy to channel execution. You will work closely with cross-functional teams to ensure seamless campaign delivery and play a critical role in amplifying some of the best editorial content whilst driving circulation, subscriptions, engagement, and revenue for our brands.

**What is the role?**
- Support the National Marketing Manager in the development, implementation and delivery of end-to-end always-on and big hit marketing campaigns for The Australian portfolio of brands including The Australian, The Weekend Australian magazine, Wall Street Journal, WISH, Travel + Luxury, GQ, Review, and Mansion.
- Assist in writing, briefing and managing the creation of assets for multi-channel content marketing and amplification programs across various channels such as press, audio, digital, social, video, radio, TV, BVOD, and OOH.
- Act as the keeper of all campaign processes and documents, including project plans, timelines, media plans, and budgets. Proficiency in Excel/Google documents is preferred.
- Collaborate with internal and external stakeholders across different functions, such as editorial, content creators, design, video, digital, in-house media, creative, product, sales, acquisition, retail, and PR to ensure optimal execution of marketing activities.
- Manage the roll-out of all marketing assets and dispatch to each publisher.
- Perform financial tracking and processing.
- Track the ROI of campaigns, analysing data to provide and distribute insights, including trends, performance, competitive, and growth opportunities into a post-campaign report.

**Who you are?**
- University degree in a relevant field (Marketing, Communications, etc.).
- Extensive marketing experience with a proven track record.
- Experience in delivering cross-platform marketing campaigns.
- An understanding of the media landscape (i.e the different media channels).
- Exceptional attention to detail, highly organised and excellent time management skills.
- Strong written and communication skills.
- Excellent stakeholder management skills, with a proven ability to collaborate, evaluate and challenge recommendations (Experience working with stakeholders such as media and creative teams is preferred).
- Strong technical skills, including experience with Google docs, Excel and other relevant tools.
- Ability to thrive in a fast-paced, project-based environment where multitasking and prioritisation are key.
- Outgoing and proactive work style with a growth mindset open to learning, creative problem solving and pushing the boundaries.
- Has a particular interest and focus on media and marketing.

**What’s in it for you?**
- ** Exclusively ours** - Access to publications and products from across the News Corp family
- ** Health & wellbeing**:

- Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- ** Time off**:

- News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities (including diversity and inclusion -focused education series) and recognition
- ** Financial well-being** - Support in making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference in our communities.
- ** Inclusive workplace benefits & facilities** - join an employee resource group, get access to multi-faith quiet rooms or utilise our parent's rooms

**Who are we?**

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia

**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_

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