Digital Content Specialist

1 month ago

Melbourne City Centre, Australia Department of Jobs, Precincts and Regions Full time

Salary: $90,067 - $102,192 (Plus Superannuation)
- Fixed term to 1 March 2024
- Usual hours of work: Full time (flexibility may be available)
- Usual work location: 121 Exhibition Street Melbourne (flexibility may be available)

The Team
The position of Digital Content Specialist forms a part of the Digital Content and Brand Team supporting the Study Melbourne Unit, part of the International Education Sector Branch of the Global Victoria Group.
Global Victoria connects Victoria to global opportunities by building the export capability of Victorian businesses, connecting Victorians to global trade opportunities and promoting and our world class industry capabilities to international audiences. We take a leadership role for global engagement across Government and advocate for the best policy settings to allow global competitiveness.
The International Education Sector Branch is responsible for supporting international education businesses and international students through diversifying export markets and products, supporting providers to expand their focus, and maintaining Victoria's position as a destination of choice for students.
The Digital Content and Brand Team manages the Study Melbourne brand, which positions Melbourne as a premium study destination and supports international students to have the best possible experience whilst living and studying in Victoria. The team also works with social media and media buying agencies to provide timely, trusted information to students at each stage of their journey.
The Role
The Digital Content Specialist will deliver social media, content development and digital asset production which supports the Study Melbourne digital ecosystem, including the Study Melbourne website, social media pages and newsletters. You will also assist with the tactical execution of the team's social media strategy and coordinate content delivery for key offshore and onshore markets, as well as have the opportunity to contribute to projects that make a difference to Victoria's international students and education sector.

**Other key accountabilities include, but are not limited to**:

- Work with the Digital Content and Brand team and internal stakeholders as required to achieve timely and successful delivery of social media content
- Support implementation of the Study Melbourne digital content strategy
- Plan and craft inspiring, informative social media and web content
- Work with external agencies to report and analyse key themes and engagement metrics
- Prepare timely and accurate briefings, reports and advice to senior managers, ministers and other stakeholders

This Position reports to the Manager Digital Content and Brand.
About You
- Expertise in content development, implementation and evaluation
- Experience in visual storytelling as well as writing creative, engaging content for a specific target audience
- Hands on experience of social media platforms such as Instagram, Twitter and Facebook
- Demonstrated experience with Adobe Creative Cloud and CANVA software
- Experience working with social media and media buying agencies
- Strong written communication skills
- Demonstrated interpersonal skills and experience in developing effective working relationships with various stakeholders
- A good understanding of digital analytics
- Commitment to weekend and after hours work if necessary

**Whilst not essential, the following would be well regarded**:

- A relevant tertiary degree in marketing and/or communications
- Three years' experience in a similar role
- Experience with social media platforms and management tools
- Experience with Squiz Matrix content management systems
- Fluency in a language other than English

Further Information
Applicants will be required to comply with the Department of Jobs, Skills, Industry and Region's (department's) COVID-19 Vaccination requirements, as outlined in the department's COVID-19 Vaccination requirements policy and in line with the department's obligations under the Occupational Health and Safety Act 2004, directions, policies or procedures, including but not limited to any requirement to provide evidence of vaccination status.

We respect and welcome people of all backgrounds, genders, sexualities, abilities, and cultures.
How to Apply
Applications close at midnight on 9 March 2023.

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