Marketing Content Specialist

2 weeks ago


Melbourne, Australia Bluefin Resources Full time

Marketing Content Specialist for well know higher education company - Melbourne

I am seeking a Marketing Content Specialist who possesses a strategic mindset, capable of understanding the underlying strategy behind content production. This role focuses on content marketing, social media, and SEO, with an emphasis on the ability to coordinate content creation through external agencies rather than personally creating content.

Key Requirements:

- SEO Proficiency: Understanding the principles of SEO and its impact on content performance is essential.
- Business Alignment: The Marketing Content Specialist should have the ability to align their work with the broader business goals and objectives.
- Experience: A minimum of 3 years of full-time media experience is required.
- Skill Set: Preferred skills include proficiency in SEO tools, social media management, and experience with content creation tools like Adobe and Canva.

Team Structure: The department is relatively small, with a line manager above the Marketing Content Specialist, a Digital ManagerThere's also a Performance Marketing Lead and an Automation Team within the same tier.

Cultural Fit: Our team is composed of individuals who have a light-hearted approach to their work. Cultural fit is important, and we are looking for someone who aligns with this culture.

Background: Ideal backgrounds include experience in healthcare, non-profit organizations, education, and potentially insurance. A blend of in-house and agency experience is great.

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