Marketing Data Analytics Manager

6 months ago

Melbourne, Australia carsales Full time

Company Description
**Are you ready to be a big part of something big?**

At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

Not something you’d expect from one of the country’s biggest tech companies, is it?

And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle - Office, Hybrid or Anywhere.

**What’s on offer**:

- A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
- We’re a certified Great Place to Work, Family Friendly Workplace and WGEA Employer of Choice.
- The support of a highly engaged, high-performing team including a leadership team that you’ll actually have face time with.
- 18 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender transition leave.

**Job Description**:
This is your opportunity to join carsales in a permanent role as a Marketing Data Analytics Manager. As the Marketing Data Analytics Manager, you will lead, grow and develop the analytics function of the marketing team, and be responsible for influencing business and marketing decisions through the use of data

Working closely with the broader marketing team, as well as other teams across the business, such as Data and Product, this role will be responsible for delivering customer focused insights that will drive growth for the business. This is an exciting opportunity and a pivotal role in shaping the future and direction of our marketing program.

**What you will be doing**
- Leading marketing analytics projects, from concept to delivery.
- Drive change through data and set strategic priorities for the marketing analytics team
- Drive and circulate data-driven insights to inform marketing strategies
- Produce and provide data to inform and help deliver data centric marketing activities and products
- Through data, proactively seek out opportunities, whether new or improvements, and present to relevant stakeholders
- Regular reporting against Marketing KPIs
- Writing SQL queries to extract data from multiple and various data sources.
- Leverage data to inform financial decisions in marketing, such as allocation of budget through marketing mix modelling techniques
- Lead the exploration of new approaches for data analytics, reporting, and customer insights

**Qualifications**:
**What we're looking for**
- A highly collaborative, problem solver who can see the big picture and think strategically
- An analytical and inquisitive mindset, pro-active work ethic, and the ability to work effectively in a team
- Proven track record of delivering end-to-end analytics projects that have focused on driving direct business impact, through the form of marketing
- Exceptional ability to tell stories through data, to stakeholders at all levels, from coordinators to executives, and from non-technical stakeholders to technical stakeholders
- Extensive experience with large scale data platforms, such as Google Analytics 360, Adobe Analytics, Appsflyer, Adjust, Snowflake, BigQuery, Redshift.
- Highly proficient and experienced in data visualisation through tools such as Looker Studio, Power BI, Tableau and ThoughtSpot
- Advanced knowledge in Web/App Tracking mapping and documentation
- Proficient in Tag Management tools such as Google Tag Manager and Adobe Launch
- Proficient in SQL
- Proficient in conducting and analysing a/b tests and cro initiatives through tools like Optimizely, Maxymiser, Adobe Target or similar
- Experience in managing and growing a team of analyst, preferably within a marketing team

Additional Information
**A few other things we want to let you know about...**
- We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
- We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.

So come and join our team - because every role is a big role in our plans to go big.

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