Lead Data Analyst

4 weeks ago

Melbourne, Australia Capgemini Full time

Come and join a thriving company and become part of a diverse global collective of free-thinkers, entrepreneurs and industry experts who are all driven to use technology to reimagine what’s possible. Capgemini. Get the future you want.

**Let’s talk about the roles and responsibilities**

As a Data Analyst, you’ll be involved in designing and implementing strategies that enhance customer engagement through data insights. You’ll work across one-to-one, digital, and broadcast media channels, using advanced analytical techniques, marketing technologies, and advertising tools to achieve measurable results.

**Key Responsibilities**:

- **Analytics Leadership**: Drive squads to implement evidence-based marketing strategies, using advanced data analytics and insights.
- **Pre-Campaign Analytics**: Shape customer contact strategies and identify targeting opportunities through data-driven planning.
- **Post-Campaign Optimization**: Analyze campaign performance to ensure continuous improvement and optimization.
- **Data-Driven Insights**: Facilitate actionable insights to guide marketing activities and customer engagement opportunities.
- **Visualization & Storytelling**: Present findings through compelling data visualizations and impactful presentations tailored to diverse audiences.
- **Innovative Frameworks**: Develop improved analysis approaches and test-and-learn frameworks to refine marketing campaigns.

**Qualifications**:

- Expertise in advanced data analytics, with experience driving marketing decisions through insights.
- Strong knowledge of **marketing technologies **and **advertising technology **.
- Proven ability to perform both pre
- and post-campaign analytics.
- Excellent communication skills, with the ability to present complex data in an engaging and actionable manner.
- Collaborative mindset and the ability to work across diverse teams to implement data-driven strategies.
- Passion for innovation and continuous improvement in analytics approaches.

**About Capgemini**

At Capgemini, we are more than just a business, we are a diverse global collective of strategic and technological experts who are passionate about finding ways technology can help our clients, our people and our communities get the future they want.
Our people are the key to making this vision a reality, which is why we have been recognised by the Australian Workplace Equality Index as LGTBQ+ ‘Employer of the Year’ and ‘Inclusion of Trans and Gender Diverse Employees’ for the past two years. We believe in creating a safe, flexible, and inclusive culture where everyone can bring their authentic selves to work, contributing to our inclusive culture and truly belong, and our staff-led community groups are a testament to this commitment. We are committed to being active allies for everyone.
We believe by combining the power of the latest technology with our human energy, we can drive sustainable thinking into our operations and the work we do with clients. Its why we are committing to being carbon neutral for our own operations no later than 2025 and across our supply chain by 2030 and committed to becoming a net zero business by 2040.
Empower yourself with the knowledge and skills you need to succeed with our access to premier learning platforms, sought-after certifications and boundless development opportunities. You’ll be encouraged to gain at least 40 hours of training each year.

For over 50 years our values and ethics have been at heart of our identity. From our approach to ethics to the way we interact with one another, honesty, boldness, trust, freedom, team spirit, modesty, and fun guide and inspire all we do and have led to us being recognised as one of the World’s Most Ethical Companies by the Ethisphere Institute 12 years in a row.

**Our Commitment to Diversity & Inclusion**

**Information Security and Compliance**
- Capgemini Australia has developed and manages, process orientated Management Systems compliant to the requirements of ISO9001, ISO27001 and ISO14001. We are committed to delivering secure solutions and services through state-of-the-art processes and continual improvement frameworks in line with industry best practices as well as contractual, statutory, and regulatory requirements._

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