Data Analyst

3 weeks ago

Melbourne, Australia ANZ Banking Group Full time

About the role

Data Analyst - Marketing Analytics

**Location**: Melbourne, Sydney, Brisbane
12 Months Fixed Term Contract

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving the financial wellbeing and sustainability of our customers so they can achieve incredible things
- whether they’re buying a home, building a business or saving for things big or small.

This role is for a Senior Data Analyst working in the Customer Insights and Activation squad within the Marketing Analytics team. The Marketing Analytics mission is to enable targeted customer growth and retention by using meaningful data, scientific methods and automation to make the best decisions and provide highly relevant and timely communications in-channel. The Customer Insights & Activation squad aims to deliver compelling and actionable personalisation and funnel insights, maintain key customer audiences and business rules, and champion self-service digital insights. You will seek to intimately understand the underlying needs and objectives of business stakeholders, conduct deep analyses, identify rich personalisation opportunities, and implement and monitor arbitration, customer decisioning and behavioural rules, triggers, and models.

What will your day look like
Undertake qualitative, quantitative and desktop research to uncover actionable insights that can improve solutions and identify new opportunities
Design and create methods for monitoring and analysing the effectiveness of the business rules, frameworks and decisions as it relates to customer and business outcomes
Conduct PIRs, opportunity discovery, business-casing and funnel analysis and present insights and actionable recommendations to business stakeholders
Defining, creating and optimising business rules and audiences for always-on personalisation
Customer profiling and segmentation to inform marketing, personalisation and content strategies
Create and maintain tags and data extracts / uploads to ensure optimal digital marketing performance
Peer-review work done by other analysts and contribute to knowledge sharing and skills uplift
Coach and support data literacy and self-service analytics across stakeholders
What will you bring?

To grow and be successful in the role, you will ideally bring the following:
Strong experience with tools and techniques for analysis, data manipulation and presentation (SQL, Teradata, Python, R, Qliksense, SAS, Tableau, Excel)
A good understanding of, and experience applying, standard statistical methods and optimisation approaches.
Strong written, visual and verbal communication of analysis insights and recommendations to a non-technical audience
Analytical inquisitive mindset with a continuous improvement focus
Commercial and financial acumen - understand and articulate business drivers and levers
Ability to identify, describe and quantify opportunities, prioritise and build business cases, and influence stakeholders and work with squad members to deliver outcomes
Experience combining disparate data from multiple sources to create a complete understanding of a problem or opportunity
Knowledge of banking industry, marketing/personalisation data and techniques, and next-best-action / arbitration / real-time decisioning concepts
A team player with a coaching mindset, able to bring people on a journey and help them grow
Marketing analytics experience

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

So, why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

Job Posting End Date

March 5, 11.59pm, (Melbourne Australia)

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