Performance Marketing and Analytics Manager

7 months ago

Melbourne, Australia Zeller Full time

**About Zeller**

At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments.

We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.

Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a high performing team to take on the outdated banking solutions. If you are passionate about innovation, thrive in fast-paced environments, embrace a challenge, hate bureaucracy, and can’t think of anything more exciting than disrupting the status-quo, then read on to learn more.

**About the Role**

The Performance Marketing and Analytics Manager is a data-driven and growth focused role, which will delivers the strategy and execution of Zeller’s digital marketing across Paid Search, Paid Social, Display, Affiliates, and Programmatic. Your core KPI will see you exceeding our performance marketing merchant acquisition targets across all Zeller products, by driving qualified traffic into our funnel, then tracking and converting it through to account activations.

You’ll also be responsible for managing and optimising Zeller's marketing analytics technology stack — helping to strengthen our attribution modelling and reporting across a variety of metrics including CPC CTR, CPA, CVR LTV / ROI, and payback period. This role balances a growth mindset with ensuring we consistently drive high quality, high value customers through our funnel.

This is an exciting, fast paced and highly influential role for an analytical and data-driven marketer with 5+ years of experience in performance marketing and analytics. You will be fully accountable for the outcomes driven by Zeller’s performance marketing, take ownership over a large budget, and work cross functionally with the wider Growth, Product, and Design teams to ensure that collectively we are exceeding our goals.

**Role responsibilities**:

- Own the strategy for, implementation, optimisation and reporting of all of Zeller’s Performance Marketing
- Manage new merchant acquisition across digital marketing channels including Paid Search, Paid Social, Display and Programmatic. You will continually optimise the marketing mix to deliver the most efficient result
- Build a recurring testing and experimentation framework to validate hypotheses and recommend performance optimisation based upon in-depth campaign analysis
- Manage marketing channels and campaigns with data-driven approach, and compile insights to inform strategic decision-making
- Manage channels to achieve robust targets, including regular reporting on CPA, CVR and ROI across your entire performance marketing investment
- Contribute to GTM and campaign strategies that form an integral part of Zeller’s marketing and growth roadmap
- Build, maintain and optimise real-time performance marketing reporting dashboards, ensuring that you’re helping to educate the business and wider team on your field
- Communicate regular updates, progress and results to the Growth team and wider company
- Keep your team and the company informed of updates to the performance marketing and analytics industry, ensuring that our business is always operating at a best-in-industry level

**Qualifications and experience**:

- 5+ years of hands-on experience working in Performance Marketing and Marketing Analytics within an agency or in-house.
- Background in web analytics, A/B testing and CRO, and metrics-driven marketing.
- Advanced experience with analytical tools such as Excel, SQL, Sisense or Tableau.
- Comprehensive experience in analysing performance data for optimisation towards performance-marketing KPIs.
- Outstanding attention to detail paired with a strong analytical mindset.
- A tertiary education, or a track record of relevant experience that proves it wasn’t needed.
- The ability to multitask, run multiple projects at once, and not get overwhelmed by an impending deadline.
- A hunger to win; you thrive on having a target and achieving it at all costs.
- Resilience in the face of adversity and, and an underlying comfort in ambiguity.
- Strong organisational skills and super abilities to manage a large volume of tasks, responsibilities and deadlines.
- A healthy entrepreneurial spirit.
- Experience with Hubspot or similar CRM tools, Google Suite (Docs, Sheets, Slides), Microsoft Suite (Excel, Word, Powerpoint).

**Like the rest of the team, you’ll benefit from**:
A competitive salary package, including equity from an early stage;
- A balanced, progressive, and supportive work enviro

  • Manager Customer Analytics and Performance

    3 days ago

    Melbourne, Australia AGL Energy Full time

    As the needs of our customers change, so do we. At AGL, we believe progress is powered by our people. If you’re set on making real change for tomorrow, we have the scale, resources and ambition to get it started today. Now’s an extraordinary time to work with us. We’re taking the lead on renewables and expanding our products to make them more...

  • Performance Marketing Manager

    7 months ago

    Melbourne, Australia Blinq Full time

    WHAT IS BLINQ? **_ (We will get to the fun perks part at the bottom, keep going!)_** Let's dive into what makes Blinq an extraordinary product: \uD83D\uDE80 We're on an incredible growth trajectory, doubling our ARR every few months. Get ready to soar to new heights as we make waves in the industry! \uD83D\uDE03 Our app is trusted and loved by employees...

  • Snr Analyst

    3 hours ago

    Melbourne, Australia Anton Murray Consulting Full time

    Melbourne- Funds Management- Contract or TemporaryOur client is a leading Fund which invests directly and indirectly in all major asset classes, including cash, domestic and international fixed interest, currency, Australian and international equities, listed property and private equity. This role is responsible for fixed interest, equities and multi-asset...

  • Performance Marketing Manager

    18 hours ago

    Melbourne, Australia Bark.com Full time

    **About the role** Bark is expanding! Back in 2020, we launched in Australia and New Zealand and we are now looking for an enthusiastic, hands-on, Performance Marketing Manager to help us grow into the Australian and New Zealand market. You will be running high volume paid media campaigns across over 1000 categories. The Performance Marketing Manager will...

  • Marketing Data Analytics Manager

    7 months ago

    Melbourne, Australia carsales Full time

    Company Description **Are you ready to be a big part of something big?** At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. When it comes to your career, we want to provide big opportunities to help you make a big impact....

  • Performance Marketing Manager

    7 months ago

    Melbourne, Australia Amplifon Group Full time

    We are looking for a Performance Marketing Manager to join our Marketing team! **Position Purpose**The **Performance Marketing Manager's** objective is to secure and maximize Amplifon's marketing investments and control the daily performance of the business to support the Marketing Director (and the local leadership) in taking the decisions to match the...

  • Performance Marketing Manager

    2 months ago

    Melbourne, Australia Amplifon Full time

    Life at Amplifon:Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career. Here you'll find all the support, tools, and opportunities you need to grow, whether it's through our top-class development programs or by taking on projects in other parts of the world. And your...

  • Marketing Performance Analyst

    7 months ago

    Melbourne, Australia Axsys Full time

    Hi! And thanks for stopping by! - We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to...

  • Marketing Performance Analyst

    7 months ago

    Melbourne, Australia MYOB Full time

    Hi! And thanks for stopping by! We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to...

  • Analyst, Performance

    7 months ago

    Melbourne, Australia IFM Investors Full time

    Analyst, Performance & Risk Analytics **About us** **Business Overview** Our Operations team collaborates across the business with a strong emphasis on designing solutions, increasing efficiency and reducing operational risks. The team consists of several areas of specialisation including: - Transaction Management & Support - Investment Operations &...

  • Consultant, Digital Marketing Analytics

    6 months ago

    Melbourne, Australia NAB - National Australia Bank Full time

    **Work type**: Fixed term Full time, Permanent Full time **Region**: VIC- Melbourne CBD - **Join a small, high achieving team in the Digital Marketing Performance space**: - **Use your passion for data and analytics to drive positive outcomes for both the business and our customers**: - **Create outstanding measurement frameworks and solutions across the...

  • Marketing Coordinator

    3 weeks ago

    South Melbourne, Australia Pepper Marketing Full time

    **About You** If you're a recent marketing graduate or a marketing coordinator looking to make a fresh start in 2025, then read on. You've got some digital marketing experience via an internship or an existing role, preferably with marketing automation (e.g. Hubspot) or Google Analytics experience, but you're now looking for something more challenging and...

  • Performance Marketing Specialist

    6 months ago

    Melbourne, Australia Aussie Broadband Full time

    You live for innovation, thrive on optimisations, and are driven by performance. You will drive the growth trajectory for Aussie across Search, Social, Brand and Display for all of our customer segments and continuously look for how we can do even better! - At Aussie Broadband we believe _difference _is something to celebrate. Being advocates for Inclusion...

  • Specialist Performance and Risk Analytics

    7 months ago

    Melbourne, Australia Six Degrees Executive Full time

    Location: - Melbourne- Job Type: - Permanent- Salary: - $180000 per annum- Contact: - Rohan McMasterOur client is a global investment management business with a diverse portfolio and a significant presence in Australia. We are currently seeking an experienced professional to support the investment operation and client services areas of their global...

  • Performance Marketing Manager

    6 months ago

    Melbourne, Australia The Talent Mill Full time

    **Now Hiring | Australian Fashion Brand | Melbourne** **The Brand |** A global womenswear fashion brand is looking for a newly created, Performance Marketing role to join a established, high performing team, based in Abbotsford. We are seeking an energetic and experienced Performance Marketing Manager who has worked in the Fashion sector. An innovative...

  • Performance Marketing Specialist

    7 months ago

    Melbourne, Australia Just Digital People Full time

    We’ve partnered up with an award-winning creative and digital agency based in Melbourne to search for their next Performance Marketing Specialist. Currently a team of 40+ and looking to add headcount in order to best service their clients across retail, FMCG, financial services, education. **Your new role** - Managing end-to-end performance marketing...

  • Performance Marketing Manager

    7 months ago

    Melbourne, Australia Halcyon Knights Full time

    Agency with a focus on wellbeing and development - 5+ years relevant experience required - Hybrid role based in Melbourne CBD **Your new company** Our client is looking for a Performance Marketing/Paid Media Manager with at least 5 years relevant digital agency experience to join their high performing digital marketing agency. **What’s in it for...

  • Consultant, Marketing Performance Mgmt

    4 days ago

    Melbourne, Australia NAB - National Australia Bank Full time

    **Work type**: Fixed term Full time, Permanent Full time **Location**: VIC- Melbourne CBD - **Outstanding opportunity to build and progress your career**: - **Use your passion and expertise to drive positive outcomes for our customers**: - **13-month fixed term/secondment Maternity Leave** **About the Team**: The Marketing Performance Management team is...

  • Analyst, Performance

    1 week ago

    Melbourne, Australia IFM Investors Full time

    Analyst, Performance & Risk Analytics **About Us** IFM Investors is a private markets manager, with a focus on infrastructure and capabilities in unlisted and listed equity, private equity and debt. IFM manages AU$218.3bn across all asset classes on behalf of 717 institutional clients (at 30 June 2024). We have 230+ investment specialists across our...

  • Performance Marketing Manager

    7 months ago

    Melbourne, Australia Halcyon Knights Full time

    Agency with a focus on wellbeing and development - 5+ years relevant experience required - Hybrid role based in Melbourne CBD **Your new company** Our client is looking for a Performance Marketing/Paid Media Manager with at least 5 years relevant digital agency experience to join their high performing digital marketing agency. **What’s in it for...