Marketing Specialist

4 weeks ago

Adelaide, Australia Open Assets Full time

**About Us**: Open Assets Pty Ltd is a distinguished trading company specializing in gold and silver bullion, precious metals, jewellery, diamonds, loans, and gold coins. Located in the CBD, we pride ourselves on simplifying the bullion investment process, ensuring a seamless experience for buying and selling silver, platinum, and palladium. At Open Assets Pty Ltd, we empower discerning investors to safeguard their portfolios against the uncertainties of the global financial landscape, governmental interference, and the volatility of fiat currencies.

**Job Summary**:
**Key Responsibilities**:

- Develop and implement comprehensive marketing strategies aligned with company objectives, with a primary focus on promoting gold and silver bullion trading and related products to maximize conversion rates and enhance customer satisfaction.
- Execute SEO and SEM strategies to enhance online visibility and drive organic traffic to our digital platforms.
- Create compelling and engaging content for various marketing channels, catering to both domestic and international markets.
- Collaborate with internal teams to generate educational and appealing content that resonates with our target audience.
- Conduct thorough market research to identify industry trends, competitor activities, and consumer preferences, leveraging insights to refine marketing strategies and stay ahead of the curve
- Plan and coordinate promotional events, trade shows, and exhibitions, representing the company to foster networking opportunities and bolster brand recognition. Communicate closely with the Sales and Operations teams to align marketing efforts with overarching business objectives.
- Monitor and analyse the performance of marketing campaigns, providing regular reports and insights to management for continuous optimization.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Business Administration, or a related field, coupled with a robust educational background.
- Minimum of 3 years' experience in marketing roles, demonstrating adaptability and a quick learning curve.
- Fluency in Spanish preferred, enabling effective communication and collaboration with international markets.
- Proficiency in digital marketing tools and techniques, including SEO, SEM, and social media platforms.
- Exceptional written and verbal communication skills, with the ability to convey concepts effectively to diverse audiences, emphasizing teamwork and collaboration.
- Proactive and innovative mindset, committed to continuous learning and professional growth, with a focus on delivering impactful results.
- Creative thinker with the ability to devise out-of-the-box marketing strategies.
- Strong organizational and project management abilities.
- Familiarity with market research methodologies and tools.
- Ability to work both independently and collaboratively in a team-oriented environment.

Pay: $65,000.00 - $70,000.00 per year

**Benefits**:

- Employee discount
- Professional development assistance

Schedule:

- 8 hour shift

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Marketing: 3 years (required)

**Language**:

- English, Spanish (required)

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 29/05/2024
Expected Start Date: 01/07/2024

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