CRM Campaign Specialist Anz

3 weeks ago

Melbourne, Australia bp Full time

**Job Profile Summary**

**Job Advert**
- bp is reimagining energy for people and our planet.
- We provide heat, light and mobility to customers worldwide. We’re fundamentally transforming what we do so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too - working across our industry to improve people’s lives.
- Join us and you’ll be part of a highly connected, digitally focused, agile team that develops inventive ways of increasing our role in our customers’ lives.
- To make this transition, we’re looking for a CRM Campaign Specialist to join our Marketing team You’ll have the opportunity to work alongside our Brand, Loyalty, IT, Data and partner agencies to develop and implement end-to-end customer journeys for customer engagement, conversion, retention and growth across ANZ**Key responsibilities**:

- Develop and implement all customer journeys and activities end-to-end across ANZ
- Daily Management of CRM/multi-channel plans to increase conversion, engagement, retention and personalization
- Use and develop rigorous testing strategies to continually optimise all areas of the CRM program
- Monitor and evaluate activity results across channels to understand the efficacy of strategies and tactics for improvements
- Identify opportunities of customer behaviour and activity results to better understand customer outcomes
- Develop and build offers and activities in Adobe, Salesforce Marketing Cloud and Commarch loyalty system

**About you**:

- Tertiary qualifications in Business, Marketing or experience with CRM Marketing
- Minimum of 3 years’ experience in CRM or Direct Marketing and Marketing Automation systems
- Experience in translating performance data and information into actionable insights
- Confident with analytics (test design) and a passion for problem solving

**Why join us?**

It’s crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you’re from or how you live your life. At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
- There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others

**Entity**
- Customers & Products

**Job Family Group**
- Marketing Group

**Relocation available**
- No

**Travel required**
- No

**Country**
- Australia

**About BP**

**CUSTOMER AND PRODUCTS**

We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.
- C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.
- Want to join the team? This means:
- being customer-centric, agile and responsive to changing customer needs and dynamic markets
- focusing on growth and development of customer offers
- optimising the chemicals and fuels value chains to maximise integrated value
- contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
- creating strategic partnerships that drive long-term value for C&P
- being digitally enabled and empowered by customer insights and data to deliver solutions.

**Experience Level**
- Intermediate

**Legal disclaimer

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