Campaign Initiative Manager

3 weeks ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 54784

**Department**: AR Marketing Go To Market

**Division**: Australia Retail

**Location**: Melbourne
About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

This role is responsible for campaign development from brief through to launch including creative/media agency engagement and ongoing campaign performance reporting and optimisation.

This role will involve interaction with the following stakeholder groups:
Product Marketing
Agency Partners
Go to market team
Market research and Insights
Product tribes
Head of Australia Marketing
Studio 1 Lead
Strategy and Planning Lead & Manager
Well managed Lead
Data
Internal Communications team

A high degree of stakeholder management skills along with influencing ability is required across these stakeholder groups to direct prioritisation of GTM activity.

**This role is accountable for**:
Support for GTM planning and coordination
Lead campaign strategy and lead media/channel planningincluding driving change, innovation transformation in how we drive cut through with customers i.e. experimentation, gamification, influencers etc.
Commercial creativity - ensuring all marketing GTM activity is linked to commercial growth targets
Sales & service enablement
Oversee campaign asset production to support campaign delivery
Timely and successful execution of partnership initiatives across key verticals to maximise customer outcomes and value
Develop complex multi-channel end-to-end campaign and initiatives strategies and campaign production
Act as Marketing services expert across social, media, content, creative and production, responsible for the end to end delivery of complex campaigns
Ability to understand how to develop always-on content driven by analytics and data, dynamically curated, and augmented by AI tools (driven by Personalisation Tribe)
Customer experience that is data driven and personalised, leveraging unified customer data across all interactions to allow for purposeful communications/campaigns/initiatives

**Role Location**: Melbourne

**Role Type**: Permanent, Full-time

What will you bring?

To grow and be successful in the role, you will ideally bring the following:
Demonstrated problem solving
Significant track record in delivering well considered strategies that deliver business results.
Great conceptual thinker and deep understanding of Customer Experience (CX) principles, frameworks and methodologies.

**Business / Commercial acumen**: Track record of being able to deliver both commercial results and better customer experiences. Acts as a trusted advisor
A problem solver - you are energized by tackling complex problems and use critical thinking, your network, skills, knowledge and available data to drive better outcomes - for the customer and commercially.
Understands macro trends and how they are influencing customer behaviour and driving opportunities.
Demonstrated skills in executive & senior stakeholder management with the ability to manage relationships & expectations within the division to Management Board level
An effective stakeholder manager - this role requires the ability the bridge the worlds of product related KPI’s with customer centric decisions and influence the GTM activity to deliver the best outcome
Actively connects outside and inside ANZ to leverage latest thinking, providing practical/relevant ideas, improvements and fit-for-purpose solutions
Gets people excited about an idea, concept, product or service being offered. Carefully prepares arguments and presentations ahead of meetings
Ability to galvanise a diverse group of people around a common mission - Identifies opportunities for improvements in outcomes, processes and systems to improve results and performance.
Experienced strategic marketer - Uses extensive experience in both strategic marketing, data and technology led environments.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

Why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

Job Posting End Date

29/11/2023, 11.59pm, (Melbourne Australia)

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