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Marketing Manager, Customer Marketing

4 weeks ago

Sydney, Australia Commonwealth Bank of Australia Full time

Marketing Manager, Customer Marketing

**Do work that matters**

We have a great opportunity for an experienced marketing manager in the loyalty space to join us in CommBank Yello, our recognition program that launched in November 2023 that's designed to shine the spotlight on our customers.

The Marketing Manager is accountable for enabling our key strategic partners to amplify their offers to our customers while ensuring customers feel valued and recognised by CommBank Yello.

You help sharpen and deliver personalised customer contact strategies and communication plans that increase brand awareness, create customer loyalty, increase cross-sell opportunities, and drive engagement with offers through channel and message innovation for CommBank Yello.

Sitting within a marketing centre of excellence, you will work collaboratively with numerous internal teams including marketing strategy & planning, product, digital, advertising, data and insights teams, as well as external partners, leveraging our world class technology and capability to create hyper-personalised and relevant communications for our customers.

You will be responsible for ensuring that all marketing activity aligns to our business priorities, goes out on time, adheres to business processes and meets our targets.

**See yourself in our team**

The Consumer Marketing Team leads all marketing for the Retail Bank, to meeting the needs of our customers, while deepening our relationship with the customer. Through an intimate understanding of the market, our customers and our business, we partner with internal and external stakeholders to design, deliver and optimise world class marketing initiatives.

**You will specifically be responsible for**:

- Collaborating with the Marketing Strategy and Planning team to support the development of marketing strategies in line with brand, product and customer considerations.
- Using data, insights and best practice to lead the development of contact strategies and deliver end-to-end execution including content creation and approval, briefing creative and delivery teams and testing.
- Working across a range of direct marketing and bank-owned channels, including eDM, direct mail, CommBank, NetBank, CommBank app, online platforms, and branch merchandise, while helping to identify opportunities to support campaigns via targeted and relevant paid media where appropriate.
- Ensuring all communication consistently meets brand guidelines, compliance requirements and are prepared in accordance with the Marketing Chapter Area standard operating procedures.
- Utilising compelling performance insights across marketing, business and customer experience data to inform marketing opportunities and continuous improvement.
- Tracking and reporting on the performance of your marketing campaigns against benchmarks and wider business targets. Including preparing presentations for socialisation with senior stakeholders.
- Developing relationships with key internal and external stakeholders for the delivery of marketing campaigns.
- Staying abreast of the external operating environment to ensure campaigns meet regulatory requirements and customer expectations.
- Maintaining up to date knowledge of industry trends, sharing insights and knowledge across the business.
- Processing invoices in a time manner to ensure effective management and adherence to budget.

**We're interested in hearing from people who possess**:

- Integrated marketing and communications experience with a focus on targeted below the line marketing.
- A passion for customer data, insights and results to inform effective campaigns and optimisations.
- Highly developed stakeholder management, project management, analytical, and strong verbal and written communication skills.
- Growth mindset driving an ability to be agile, and solutions focused in a fast-paced environment.
- A sound risk-management mindset - all CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
- A tertiary qualification, ideally with a marketing focus.
- Rewards & Loyalty experience would be highly regarded.

If this sounds like you on a page, please

**Working at CommBank**

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

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Advertising End Date: 15/11/2024

Job ID REQ221986