Trade Marketing Manager

4 weeks ago

Port Melbourne, Australia Workwear Group Full time

**Work options**: Hybrid
- Join Workwear Group, part of Wesfarmers, an ASX Top 20 company
- Flexi-Work arrangements available, split your time between home and the office
- Works with some great Australia products including Hard Yakka, KingGee & NNT
- Are you keen to shape the future of industrial workwear by leading B2B marketing campaigns and initiatives that enhance brand engagement with our key customer and trade partners?
- Are you eager to join the Workwear Group, a division of Wesfarmers Industrial & Safety, and propel our iconic brands - KingGee, Hard Yakka, and NNT - to new heights?
- Is a role that appreciates workplace flexibility and supports excellent work-from-home options exactly what you're looking for?

At Workwear Group, we take pride in being Australia's premier workwear provider, crafting over seven million units annually for global distribution across more than 30 countries. Our success stems from ongoing innovation, in-depth market insights, and a steadfast commitment to sustainability. Together, as one team, we prioritise our customers and uphold integrity in all we do. If you're passionate about making a tangible impact and crave a dynamic, agile work environment, we want you on our team.

**About the Role**:
This pivotal position is based in our Port Melbourne headquarters, offering flexible working arrangements. As the Trade Marketing Manager - Wholesale, you will report to the Brand and Content Marketing Manager and play a crucial role in orchestrating Hard Yakka, KingGee, and NNT wholesale marketing campaigns across our extensive wholesale and retail network. Your efforts will ensure our brands resonate powerfully with our trade and customer partners, leveraging the Go to Market (GTM) Calendar to optimise brand visibility and sales performance.

**You will be responsible for**:

- Partnering and influencing trade customer partners to maximise industrial brand impact and sales through key channels.
- Leading the Go to Market (GTM) strategy and marketing planning to ensure effective channeling of our wholesale marketing activities to the market.
- Managing and executing comprehensive B2B campaigns, including the development of digital asset packs, and overseeing trade show and conference calendar and events - from planning to operational execution.
- Managing all communication to wholesale sales teams and channels, ensuring clear, consistent, and effective marketing messages that align with our brand and business goals.
- Contributing to broader marketing activities, supporting the Brand & Content Marketing Manager, and ensuring marketing initiatives are delivered within approved budgets.

**About You**:
**To be successful, you need**:

- A minimum of five years of marketing experience, with at least two years in a similar role, preferably within the retail/wholesale, apparel, or a related industry.
- A business degree in marketing or a related field.
- Proficiency in MS Office, MS Team, Adobe Klaviyo, and a valid driver's licence.
- An aptitude for executing effective marketing campaigns.
- Strong communication skills.

**What we offer**
- The chance to join a **great team** of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
- Flexible working environment, allowing for work from home day/s each week.
- A **competitive salary package** and **suite of benefits and perks**, including a **50% discount on our brands** Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
- A **tailored career** and **development** plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
- Our **Wellbeing** program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
- We actively work on creating a **safe** and **inclusive environment** free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.

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