Partnerships & Campaigns Manager
7 months ago
Sydney
Full Time
About Klook
We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
**Marketing at Klook**:
At Klook, we do marketing differently. With media buying on the typical channels getting more and more expensive, we want to partner with like-minded brands to work on win-win exposure models and not have to pay exorbitant CPCs or rate cards We prize quirky campaigns and partnerships, we see value in CPA models and we like to adopt never-before-seen ideas from around the world and bring them to Australia.
**What you'll do**:
Identify business and marketing opportunities that set Klook apart as a travel brand
Find cost-effective ways to plug into our target audience; propose and test ideas from ATL to guerilla marketing tactics
Own campaigns end-to-end - ideate, plan, pitch, forecast, execute and report as well as coordinate with all internal and external stakeholders
Prospect and manage partners across a variety of industries (i.e. airlines, DMOs, payment partners, financial institutions, merchant partners)
Manage different partnership models (contra / brand-to-brand, strategic, technical)
Introduce Klook technical partner solutions (API Search, White Label etc.) to prospects and propose revshare opportunities
Build long-lasting partnerships that can scale and shift to always-on / co-funding
Maintain ROAS/ROI goals and manage budgets across campaigns and channels
**What you'll need**:
At least 5 years working experience in a marketing role; previous experience with Tourism Boards/DMOs is ideal but not a prerequisite
To be a generalist who has a solid grasp of the channels and levers at your disposal - owned v. earned, performance, affiliates, ATL, offline, sponsorship etc.
Natural networking skills with the ability to develop rapport quickly
Go-getter and “hustle” mindset; not afraid of working autonomously and also willing to execute + roll up your sleeves where necessary
Good command of marketing analytics. Be familiar with traffic tools like SimilarWeb and metrics like CAC, ROAS, ROI
Comfortable with a fast-paced environment and going beyond scope/role pending business needs
**What you'll get**:
An awesome team of international colleagues
A rare chance to build a global travel brand with a loooong runway of opportunities ahead
An environment that values and supports your growth
Ownership of projects with real impact
No boredom Every day is a new exciting challenge
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.
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