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Digital Communications Coordinator

4 months ago

Sturt, Australia City of Marion Full time

**Position Description Digital Communications Coordinator**

**Position title **Digital Communications Coordinator

**Position number **1274

**Classification (Level) **Level 6

**Department **Corporate Services

**Division **Customer Experience

**Business unit **Marketing and Communications

**People Leader **Unit Manager Marketing and Communications

**Direct reports **Nil
Internal - Elected Members, Executive Leadership team,
Senior Leadership team, social media and web users, other

**Key stakeholders **stakeholders across Council. External - residents, suppliers,
and community and business groups

**Our Purpose**
To improve our residents’ quality of life; continuously, smartly, and efficiently. Six themes in
our Community Vision represent the shared value and aspirations that will guide how our
city develops - liveable, valuing nature, engaged, prosperous, innovative,
and connected.

**City of Marion Values**
Our values are critical to us as they help drive behaviours that will enable us to achieve
council’s vision. With the community and safety at the forefront of everything we do, the City
of Marion values: Respect, Integrity, Achievement, Innovation.

**We live our values Our community vision**
**Respect**: treating everyone as we want to be
treated, where all contributions are valued.

**Integrity**: fostering trust and honesty in all
our interactions.

**Achievement**: enhancing our knowledge and
performance to reach our shared goals, while
being dedicated to supporting one another.

**Innovation**: encouraging new ideas and learning
from our experience to do things better.

**Purpose**

PD - Digital Communications Coordinator - April 2024

**Position Description Digital Communications Coordinator**

The Digital Communications Coordinator will play a key role in helping shape and grow the
City of Marion’s existing social media and web presence and introducing new platforms with
the aim of increasing civic participation, improving Council's identity, brand, and presence in
the community, and strengthening two-way communication with internal partners and
external stakeholders.

Reporting to the Unit Manager Marketing and Communications, this role will support the
- on’ ability to manage a range of platforms and create content. The role will work across the
business to define, implement, and maintain digital solutions, while ensuring consistency of
message through all channels.

The role will also create content including videos, graphic designs and photographs that is
effective in reaching a variety of target audiences. The role requires exceptional judgement
and high-level communications skills.

**Key Deliverables**
- Design and implement digital communications solutions to improve customer

engagement on City of Marion channels as well as keeping up to date with new and
emerging digital channels.
- Write and implement integrated digital communications processes and content

consistent with the City of Marion’s Writing Style Guide.
- Provide day-to-day management of the City of Marion’s corporate social media

expert advice to business units around effective use of social media.
- Maintain website content, design, and functionality to ensure it meets customer

needs including the coordination and creation of content on the website to comply
with relevant policies and procedures and liaise with stakeholders on content and
functionality.
- Provide ongoing support, training, and assistance to website editors across business

areas to ensure the website content is accurate, timely and meets industry best
practice.
- Design and creation of content for digital and non-digital channels that is effective in

reaching a range of target audiences and consistent with the City of Marion’s
Branding Guidelines and Writing Style Guide.
- Undertake photography and videography shoots and edit material for high-quality

online viewing content.
- Measure, analyze and report on digital communications performance including

undertaking social media ‘listening’ to better understand community needs.
- Monitor the performance of social media, website and other channels and report

against agreed measures and maintain a content calendar.

PD - Digital Communications Coordinator - April 2024

**Position Description Digital Communications Coordinator**
- Work as part of the Marketing and Communications Team to deliver best practice

communications internally and externally including the planning, development and
delivery of initiatives, campaigns, and events.
- Develop and maintain policies and best practice procedures to effectively use social

media and the website and contribute to corporate reporting.
- Prepare communications plans and materials to provide advice to business units.
- Ensure the management of operational risk and implement risk management

processes within the business unit.
**Person Specification**

Essential criteria
- Experience using social media platforms such as Facebook, X, YouT