Marketing Consultant

3 months ago

Melbourne, Australia RACV Full time

Melbourne, Victoria | RACV Head Office
- Permanent Full Time | Hybrid Working
- A Competitive Salary | Discounts on Selected RACV Products

**Great things start here**

RACV is an organisation that’s broader and bigger than you think - beyond the trusted roadside assistance and insurance lines, and significant portfolio of Leisure products including RACV Resorts., RACV is also one of the biggest installers of Solar energy in Victoria, and it’s a much broader organisation outside of the RACV brand and outside of Victoria with numerous Australian and international subsidiaries and associates. At its core, RACV is the largest member organisation in Victoria, and we’re trusted to be there for our over 2 million members.

**About the Opportunity**

The Leisure Marketing team is accountable for driving acquisition and with strengthening relationships with existing customers. The Leisure Marketing team is responsible for developing and delivering the strategic marketing plan across the Leisure portfolio. This includes proposition development, media strategy development/optimisation and customer acquisition/retention effectiveness across an integrated channel mix.

Reporting to the Marketing Lead Travel & Experiences, the Marketing Consultant is integral to the team providing support to the Marketing Lead on key programs of work and taking the lead on a number of projects across small and medium marketing initiatives with particular emphasis.

**Come along for a new journey**

You’ll be instrumental in ensuring our Leisure Marketing team delivers exceptional service. Here’s a glimpse of what you’ll be doing:

- Develop campaign plans and briefs (under guidance, where appropriate), which facilitate operational planning (and implementation), the media & creative development process (agency side) and fulfilment (mailing houses etc.).
- Lead the planning and delivery of travel and experiences activity such as Travel Insurance, tickets and attractions, IDPs, car hire and destination campaigns
- Manage the production of campaign elements including 1:1 journey optimisations, ensuring appropriate sign-off from relevant parties including product, legal and compliance sign-off.
- Support the Marketing Lead in executing certain campaign elements across the rest of the T&E portfolio including destination campaigns, local are marketing retail store support, T&E partner activity and event support.
- Develop collateral as appropriate to support our leisure portfolio
- Track campaign progress, continually optimise and refine (as necessary), and report performance across lead indicators on a weekly basis (across all distributors).
- Demonstrate creative excellence and generate effective outcomes across all communication mediums.
- Recognise tangible business improvement opportunities from campaign activity
- Support Marketing Managers with Post Implementation Reviews.
- Support and lead the Marketing Coordinator through role model behaviours and coaching in best practice campaign management.
- Capture key learnings and complete / input into the overall PIR to ensure future activity leverages key learnings
- Effectively manage allocated budgets and ensure regular and accurate budget tracking.
- Deliver campaigns on time and on budget, and ensure campaign targets are met

**What you’ll need to be successful**
- 5+ years experience in campaign management including through the linemediums - inclusive of direct mail, online and eDMs, ALT with a strong bias and digital activity.
- Bachelor degree in Business, Marketing or similar qualification.
- Sound communication skills both verbal and written with a proven ability to translate technical information into effective and meaningful communication
- Strong stakeholder management skills
- Good project management skills
- Travel Industry experience an advantage

**There’s so much on offer when you join RACV with benefits including**
- Our flexible work environment which helps bring balance between work and home.
- Generous discounts on home and car insurance policies and RACV roadside care
- Club Membership and great discounts across all RACV resorts
- Discounts from corporate partners that are updated monthly.

**Our difference**

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know_._

**Application Process**

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.

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