Brand & Promotions Lead

3 months ago

Sydney, Australia Southern Cross Austereo Full time

**Who are we?**

Southern Cross Austereo is Australia’s leading media entertainment company, home of LiSTNR Triple M & the Hit Network. With the ability to reach 95% of the population through our Radio, TV, and Digital channels, we're on a mission to Entertain, Inform & Inspire all Australians Anytime. Anywhere
- In 2021 we launched LiSTNR, a curated and personalised Audio-On-Demand destination. It is home to the Hit & Triple M Networks, 25 music stations, and over 500 podcasts. LiSTNR is Australia’s #1 podcast network reaching more than 8 million monthly listeners._

The Hit Network is Australia’s biggest radio network which entertains over 4.8 million Aussie radio listeners across B105, 2Day, The Fox, SAFM, MIX, 41 Hit stations. Home to popular personalities including Fifi Box, Ed Kavalee, Dave Hughes, Carrie Bickmore, Tommy Little & Erin Molan.

**What’s on offer for you?**
- **12 month parental leave contrac**t based out of our vibrant **Sydney **office.
- Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events - PLUS much more
- Industry leading, gender neutral Paid Parental Leave Policy, offering 20 weeks paid parental leave for the primary carer.
- Award-winning, highly supportive, and creative culture that enables you to be your best unique self
- Flexible working environment (we offer a range of flexible working options to help our people balance work and home life).
- Attractive salary package and opportunities for growth & progression - we love to promote internally across our 65 offices

**About the role**:
We’re on the lookout for a dynamic Brand & Promotions Lead to join our 2DayFM Breakfast team in Sydney on a 12 month parental leave contract.

In this pivotal, hands on role, you will be responsible for everything from responding to briefs and executing on air campaigns to working on station events outside of the studio. You will collaborate with our Content team to enhance our ratings and create memorable audience experiences that showcase SCA’s brands and assets. Your mission will be to design, execute, and communicate impactful activations and brand strategies tailored for our Sydney market.

As the Brand & Promotions Lead, you will work closely with the Content team to engage listeners and drive GFK objectives through innovative brand activities, external branding, digital initiatives, and social media outreach.

In partnership with the Brand Experience Director, you will also lead, mentor, and develop our Brand Experience Specialists and other team members in Sydney. We’re looking for a leader who embodies emotional intelligence, humility, respect, and resilience, guiding our audience engagement efforts with passion and creativity.

If you’re ready to make a significant impact and elevate our brand presence, we want to hear from you

**What you’ll be doing**:

- Work closely with the Brand Experience Director, Content Director, Product Team and National Brand Experience team & Sales team to create and execute successful audience experiences.
- Work closely with high profile station talent and off air producing teams to ideate and find solutions to execute ideas that will benefit the brand and our clients.
- Manage station brand experience activity; managing all elements including (but not limited to) on-air execution, online components, events and activations, production, campaign action plans, announcer briefings, Terms & Conditions and other legal requirements as applicable, winners, prize fulfilment and all internal and external skakeholders
- Execute & project manage station experiences as assigned by the Brand Experience Director.
- Manage all resources (including staff, budget and airtime/inventory) effectively

**Experience we’re looking for**:

- Extensive experience and knowledge of radio/media promotions, marketing, branding, PR, digital media and/or social media strategy
- In depth knowledge of content, sales and promotions in the radio/media industry including an understanding of the business benefits of integration across all platforms
- Excellent people and resource management skills
- Ability to motivate and lead teams towards the delivery of creative solutions
- Ability to provide creative and practical solutions to meet Sales briefs and Content development needs
- Excellent communication and presentation skills and the ability to deal with staff and clients at all levels
- Ability to handle high volume of projects at high pace with ease
- Keen interest in news, popular culture and current affairs relevant to SCA’s audiences
- We are values driven at SCA - if you align with our core values, you’ll be a great addition to the team:

- **We’re Better Together**:

- **People are our Power**:

- **Always Curious**:

- **We Push Doors Open**:

- **Be Genuine**

**Still not convinced?

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