Marketing Specialist

6 months ago

Eight Mile Plains, Australia EventsAir Full time

**A bit about us**

EventsAir is a leading provider of award-winning event management software to organisers of in-person, hybrid, and virtual events. With a fast-growing global customer base, our dedicated team takes pride in managing over one million attendees, speakers, exhibitors, sponsors, and event planners annually.

With over 30 years of expertise, EventsAir has powered 350,000+ successful events, earning the trust of the industry's best. From powering world-renowned events like the Olympics, Rugby World Cup, and Commonwealth Games, to fostering a vibrant workplace culture, we're committed to pushing boundaries and creating unforgettable experiences.

Having recently secured a major investment from private equity firm, EventsAir is now poised to expand and accelerate its global presence in the lucrative event-tech marketplace.

Are you a dynamic, data-driven marketing expert with a passion for accelerating growth in the SaaS industry? Join us as our Marketing Specialist in growth and play a pivotal role in propelling our company to new heights, supported by an experienced, well-rounded, and established marketing team

As the Marketing Specialist for growth, you will lead our inbound growth initiatives, driving demand generation and optimizing the marketing funnel. Your goal is to enhance lead quality and boost conversion rates from lead to opportunity through innovative strategies and relentless optimization.

Best of all? Our talented and dynamic marketing team is ready to work alongside you.

**What You’ll Do**

Reporting to the CMO, your core responsibilities will include:

- **Lead Generation Strategy**:Develop and execute comprehensive demand generation strategies encompassing various channels and verticals to fuel our growth trajectory. Continuously explore and experiment with new lead generation channels and tactics to stay ahead of the curve.
- **Lifecycle Campaigns**: Utilize our existing database to execute automated lifecycle campaigns, such as nurture programs, as well as ad-hoc campaigns to drive engagement and conversions.
- **Analytics and Insights**:Harness the power of data analysis to derive actionable insights, measure campaign performance, and identify areas for improvement. Translate insights into strategic decisions and iterative improvements to optimize campaign effectiveness and ROI.

**What You’ll Bring**

We're seeking a Marketing Specialist in growth with the following qualifications:

- Minimum 3 years of experience in marketing and growth roles within the SaaS industry, with a proven track record of launching and scaling successful demand generation programs.
- Expertise in marketing automation/CRMs, budgeting, media planning, and SEO, with a keen understanding of how these elements contribute to overall growth objectives.
- Proficiency in data analysis and interpretation, with the ability to extract meaningful insights from complex datasets and translate them into actionable strategies.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.

**Why join us**

Take the next step in your career with EventsAir, where every day is an opportunity to grow, learn, and make a meaningful impact.

We are a down to earth bunch. We have fun and are super dedicated. What motivates us to get out of bed every morning? The challenge to develop and create the world's best events management platform.

Additionally, we offer our team some great benefits:

- Hybrid workplace, strike a balance coming into the office and WFH
- 12 weeks paid paternity/maternity leave for primary carer plus two weeks for secondary carer
- Miscarriage and still birth paid leave for both parents
- Extra 3 days paid annual leave over the holiday season
- Dedicated learning and development fund for each employee
- Work from almost anywhere in the world for 2 weeks a year
- Paid volunteer leave
- Complimentary snacks and beverages
- soda fridge
- Plus, team building activities and social get-togethers

Join us and be part of a dynamic team that's shaping the future of event management software If you're ready to make an impact and drive growth in a fast-paced environment, we want to hear from you.

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