Head of Content Dan Murphy's

3 weeks ago

Melbourne, Australia Dan Murphy's Full time

**An exciting time to join this iconic Australian Liquor brand, in a high performing Marketing team**:

- **Creative, strategy, transformation, content, leadership.**:

- **15 Month maternity leave contract.**

**About Us**

At Dan Murphy’s we work with spirit, we’re team players, we endeavour for better and are passionate about helping people discover something new; an entrepreneurial spirit that has seen the business grow with today, more than 250 stores across the country.

**About the Role**

As the Head of Content for Dan Murphy’s you’ll grow our content capabilities to transform from a traditional retailer to a drinks publisher, with a single minded focus of recruiting and engaging Millennial and Gen Z, helping them to drink better. This role leads our newly launched Dan’s Daily publishing platform, for the inside word on drinks, and our social media and influencer channels..

In this position you’ll also:

- Responsible for the Dan Murphy’s content strategy, play a lead coaching role to other EDG businesses looking to grow their content capability.
- Oversee the launch and ongoing growth of Dan’s Daily to increase business revenue.
- Ensure creative is ‘best-in-class’ and continues to push the brand in the right direction.
- Perform a dual leadership role (with EDX CX Tribe) of the content digital technology squad to roll out CMS across all Endeavour Group platforms.
- Lead the Dan’s Daily Editorial and Social Media teams, including external partnerships for content syndication.
- Partner with the Marketing, Merchandise, eCommerce and EDX cross-functional teams to ensure content supports the strategy, customer journey, NPD and trend leadership and driving engagement.
- Lead, inspire and empower your team to role model the Endeavour Group ways of working and to work end-to-end in a complex, matrix environment.
- Demonstrate a commitment to continual improvements, guiding the team, technology and people & capability to produce content at scale, with efficiency.
- Be part of the Dan Murphy’s marketing Leadership team.

**About you**:
This position will suit someone that has a Digital Publishing background and has experience working with technology platforms that support content. You’ll work closely with the technology team to drive technology enhancements to the publishing platform, and to develop and deliver the content strategy.

To be successful in this role, you’ll need:

- Significant career experience in digital and/or content marketing, with a focus on customer experience & brand.
- Previous experience working within digital publishing and content technology platforms will be advantageous.
- Tertiary qualifications in business/and or marketing preferred.
- Proven experience in people & strategy leadership, leading with authenticity in a matrix and agile environment.
- Exceptional influencing and stakeholder management skills, to lead initiatives cross functionally and contribute to commercial conversations both internally and externally.
- Extensive brand development experience, with a proven track record of driving market differentiation.

**The Perks**

Excellent remuneration package and flexible working in every sense.

Everyday Rewards Card which gives you access to exclusive employee discounts across Woolworths, BIG W and Endeavour Group brands (BWS, Dan Murphy’s, etc) as well as discounts at our ALH Venues.

Headspace days - no meetings company wide.

Training and development - we pride ourselves in helping you realise your potential and give you the opportunity to be innovative.

An exciting career - as our business grows, so do the opportunities for our people

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our customers and for each other.

**We’d love to hear from You**

LI #work180

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

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