Media Insights Analyst

6 months ago

South Melbourne, Australia oOh! Full time

**Who we are**:
Join the fastest growing media sector and Australia’s leading Out of Home operator, where our purpose is to make public spaces better As an ASX listed company with 800+ team members, we create deep engagement between people and brands through Unmissable location-based media solutions that inform, entertain, and inspire. Our network is unparalleled, with a diverse portfolio of 37,000 classic and digital signs across roadside, retail, airport and place-based media offering in CBD office towers and universities.

**Join Us**:
Join an organisation united by drive, creativity, innovation, and community. We show up and we are all here to be bold, to be brave and to push the boundaries in Out Of Home advertising. United by our commitment to imagination, you will have the opportunity to collaborate with diverse, talented, and dedicated colleagues across Australia and New Zealand who are all passionate about raising the bar each and every day. Realise your potential and make an impact with us.

**The role**:
An exciting opportunity has arisen to join our Data and Insights team as Media Insights Analyst This role will leverage data from industry leading transactional data partners to analyse outcomes and chart campaign performance for oOh clients. Working closely with our external data partners and sales and solutions teams, you will analyse and translate market data into campaign insights, performance measurements and post-campaign analysis. You’ll prepare easily digestible data visualisations and insights based on client campaigns to drive critical sales and business decisions and provide valuable client feedback. You will also:

- Collate information from various sources and perform detailed data analysis including querying of large datasets (good level of SQL knowledge required)
- Generate actionable insights for clients, via analysis of trends, building of reports and understanding segmentation and marketing analytics
- Undertake data visualisation and reporting using Excel, PowerBI, PPT
- Develop comprehensive market insight packs and use analysis methodologies to support customer segmentation
- Work closely with internal stakeholders to ensure insights are understood, presented and used in the right way to achieve business outcomes
- Liaise with external data partner stakeholders to manage the implementation of campaign measurement reports
- Troubleshoot and analyse business problems and source effective outcomes

This opportunity can be based in either our North Sydney or South Melbourne locations. You’ll join a close knit, experienced team and have the opportunity to learn from the best in the industry and be nurtured and supported by your team and manager.

**About you**:
Previous experience in a media or marketing analytics role is preferred but not required, you will be comfortable managing and querying large data sets to uncover strategic insights. You’ll be confident in identifying and preparing insights in a clear and uniform way to non-technical stakeholders and business users. You will also:

- Have strong interpersonal and communication skills with the ability to build and maintain productive relationships with key stakeholders
- Have high attention to detail, effective organisational skills, and the ability to plan and adjust to changing priorities.
- Be a motivated, self-starter who can work independently and use your initiative to problem solve.
- Understanding of the Out Of Home industry advantageous along with knowledge of marketing campaign execution & optimisation.

**Our Benefits**:

- ** You flex** - We are all different and we recognise that. You can flex how and when you need and work in a flexible capacity in an environment where you can bring your best self
- ** Best You** - We strongly encourage our people to be their best selves and we have internal and external training plus structured and defined career paths, NGEN memberships, peer mentoring, team shadow opportunities
- ** Your leave, your way** - purchase additional annual leave, inclusive paid parental leave policy that supports all parents and carers, paid wellbeing day, paid community service and volunteering leave days, swap a public holiday for a day of significance
- ** Support You** - We have partnered with wellbeing market leader, Sonder, which provides our people and their immediate family, free human centric wellbeing, and care support 24/7. We also provide discounted gym memberships, clothing apparel and discounted online wellbeing retailers
- ** Celebrate You** - Active Reward and Recognition Program for peer-to-peer kudos

oOh is committed to employing team members who align with our Values and who meet the requirements of the role. As part of the recruitment process, there are a number of checks which may be conducted to demonstrate your suitability for a role including police / criminal background checks, medical, drug and alcohol testing, due diligence checks, right to work checks, and/

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