Business Insights Director
1 day ago
","key_points": ["Creative Data Insights
Develop actionable audience insights from data through research and analytical techniques to inform media strategy and integrated channel planning.","Media Strategy Expertise
Partner closely with the Head of Business Insights to develop a range of insights that drive good growth for our clients.","Client Centric
Support the agency and clients in creating actionable audience insights from data through research and analytical techniques."],"description": "At GroupM, we are looking for a talented Business Insights Director to join our team. In this role, you will be responsible for researching and evaluating client category, market, and business data. You will also oversee campaign budget allocation through analytical techniques such as forecasting and identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines. Additionally, you will prepare and present analysis to inform proposals to clients, assess the success of media advertising plans and campaigns through reported and modeled data, and design, implement, and manage a range of research/analytics projects for key clients. You will also visualize data in a way that creates actionable insights for the strategy and planning teams. Your excellent knowledge of analytics and research tools and campaign evaluation metrics will enable you to make data-driven decisions and drive business growth for our clients.
","requirements": ["Education in data science, analytics, marketing or relevant field", "A minimum of 5+ years experience as an analyst, insights manager, planner or similar role", "Excellent knowledge of analytics and research tools and campaign evaluation metrics", "An analytical mind with a creative eye", "Exceptional communication and presentation skills", "Highly numerate with an analytical mind and broad understanding of the media industry", "High attention to detail", "A strong client centric mindset", "Actively contributes to the growth of the Mindshare Strategy, planning, and Research business"]}
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Business Insights Director
1 month ago
Melbourne, Victoria, Australia Mindshare Full timeAbout the RoleWe are seeking a highly skilled Business Insights Director to join our team at Mindshare. As a key member of our strategy and planning team, you will be responsible for developing actionable audience, business, and category insights from data through research and analytical techniques.Key ResponsibilitiesPartner with the Head of Business...
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Business Insights Director
4 weeks ago
Melbourne, Victoria, Australia Mindshare Full timeAbout the RoleWe are seeking a highly skilled Business Insights Director to join our team at Mindshare. As a key member of our strategy and planning team, you will be responsible for developing actionable audience, business, and category insights from data through research and analytical techniques.Key ResponsibilitiesPartner with the Head of Business...
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Business Insights Director
1 month ago
Melbourne, Victoria, Australia Mindshare Full timeAbout the RoleWe are seeking a highly skilled Business Insights Director to join our team at Mindshare. As a key member of our strategy and planning team, you will be responsible for developing actionable audience, business, and category insights from data through research and analytical techniques.Key ResponsibilitiesPartner with the Head of Business...
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Business Insights Director
3 weeks ago
Melbourne, Victoria, Australia Mindshare Full timeAbout the RoleWe are seeking a highly skilled Business Insights Director to join our team at Mindshare. As a key member of our strategy and planning team, you will be responsible for developing actionable audience, business, and category insights from data through research and analytical techniques.Key ResponsibilitiesPartner with the Head of Business...
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Business Insights Director
3 weeks ago
Melbourne, Victoria, Australia Mindshare Full timeAbout the RoleWe are seeking a highly skilled Business Insights Director to join our team at Mindshare. As a key member of our strategy and planning team, you will be responsible for developing actionable audience, business, and category insights that inform media strategy and integrated channel planning.Key ResponsibilitiesPartner with the Head of Business...
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Business Insights Director
4 weeks ago
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Business Insights Director
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