Marketing Data Insights Analyst

20 hours ago


Melbourne, Victoria, Australia Easygo Full time

Easygo is seeking a talented Performance Marketing Analyst to join our dynamic team in Melbourne, Australia.

The estimated salary for this role is $95,000 - $110,000 per annum, depending on experience.

Company Overview

We are a prominent service provider to top brands within the iGaming industry, including Stake.com, Kick.com, and Twist Gaming. Our commitment to innovation and customer satisfaction has solidified us as the ultimate online service provider for entertainment companies.

Job Description

We are looking for a skilled data analyst to drive our marketing strategies with data-driven decisions and insights. As our first Performance Marketing Analyst, you will play a crucial role in shaping our Marketing team's data management processes, influencing key marketing decisions, and contributing to the success of our organization.

  • Data Analysis & Reporting: Collect, analyze, and interpret data from various marketing channels, including digital, social media, email, and paid advertising.
  • Performance Tracking: Monitor and report on the performance of marketing campaigns, including ROI, conversion rates, and other key metrics.
  • Insight Generation: Develop insights and trends from data analysis to inform marketing strategies and improve overall campaign effectiveness.
  • Dashboards & Tools: Create and maintain dashboards and tools that provide real-time visibility into marketing performance.
  • Collaboration: Work closely with the marketing, finance, and business intelligence teams to align data analysis with overall business objectives.
Required Skills and Qualifications

To succeed in this role, you will need:

  • A Bachelor's or Master's degree in Data Science, Statistics, Computer Science, or a related field.
  • 3+ years of experience working as a Data Analyst within the Marketing/Payment/Finance/Operations sectors.
  • Strong proficiency in data analysis tools such as Python and SQL, and data visualization tools like Tableau or Power BI.
  • Strong Google Suite integration experience.
Benefits

We offer a range of benefits to support your career development and well-being, including:

  • EAP access for you and your family.
  • Access to over 9,000 courses across our Learning and Development Platform.
  • Paid volunteer day.
  • Daily catered breakfast.
  • Massage Wednesdays.
  • Team lunches and happy hour in the office from 4pm on Fridays.


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