Customer Marketing Specialist

1 week ago

Sydney, Australia Tyro Full time

Why work for Tyro

We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.

Tyros are a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.

About the role:
Tyro is looking for a Customer Marketing Specialist who is passionate about creating meaningful customer experiences and driving business growth. In this role, you’ll lead initiatives to engage, retain and grow our customer base through innovative campaigns and value-added programs.

You’ll collaborate with teams across Marketing, Product, Sales, Data, and more to deliver impactful strategies that encourage multi-product adoption and foster long-term loyalty.

What you'll do:
- Plan and Execute Campaigns: Design, implement and optimise multi-channel customer marketing campaigns in collaboration with various teams across Tyro.-
- Craft Compelling Communications: Create engaging customer content by distilling product information and CVPs, ensuring alignment with legal and compliance guidelines.-
- Drive Retention Programs: Collaborate across teams to develop and execute targeted retention strategies, including tailored offers for high-risk customers.-
- Utilise Data-Driven Insights: Analyse data to inform campaign strategies, measure impact and continuously improve results.-
- Report and Optimise: Monitor and report on campaign performance, uncovering opportunities to enhance outcomes and refine strategies.-
- Highlight Value-Added Services: Lead initiatives that showcase Tyro’s ecosystem of value-added services to improve customer engagement and retention.-
- Support Go-To-Market Initiatives: Educate customers on new products or features to drive activation, usage and satisfaction.What you'll bring:
- Proficiency with CRM or marketing automation platforms such as Marketo, Salesforce, Braze or HubSpot.-
- Strong understanding of business or retail banking products, including deposits, payments and loans.-
- Excellent verbal and written communication skills, with copywriting experience highly regarded.-
- Demonstrated experience in customer or lifecycle marketing, ideally within finance or tech organisations.-
- Proven ability to manage multiple stakeholders, influence at all levels and work effectively in cross-functional teams.-
- Strong commercial acumen with experience leveraging marketing and customer data for reporting and decision-making.Perks and Benefits

We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs of_ _our people across Australia. Here are just some of the things Tyros tell us they love about working here:
- A hybrid working policy that truly enables you to live your best life-
- Learning and career development opportunities-
- 16 weeks paid primary carers leave-
- 12 weeks paid secondary carers leave-
- Annual team-based volunteer day-
- We're a social bunch, we love a weekly team social event, snacks, a selection of craft beer, wine and non-alcoholic beverages, ping pong and video games-
- Taco Tuesdays-
- Mental health and wellness initiatives-
- Personal finance initiatives#LI-Hybrid

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