Marketing Specialist

6 months ago

Sydney, Australia 11 Recruitment Parent Full time

Full-Time Marketing Specialist
- $70,000 - $80,000 p.a.+ Super
- Work in a dynamic environment

**Stock Market Kitchen **is a restaurant business that creates fresh and wholesome meals. We primarily offer salads, soups, pasta, bread and more.

The Marketing Specialist for Stock Market Kitchen plays a pivotal role in developing and executing marketing strategies to drive brand awareness, customer engagement, and revenue growth. Reporting to the Manager, the Marketing Specialist will collaborate closely with cross-functional teams to ensure marketing initiatives align with the restaurant's objectives and resonate with target audiences.

**Key Responsibilities**:

- Strategy Development: Develop comprehensive marketing strategies to promote Stock Market Kitchen, including online and offline channels, in alignment with overall business goals.
- Brand Management: Ensure brand consistency across all marketing channels and materials, including messaging, imagery, and tone of voice, to maintain a strong brand identity and reputation.
- Market Research: Conduct market research and analysis to identify trends, consumer preferences, and competitor activities, providing insights to inform marketing strategies and campaigns.
- Campaign Management: Plan, execute, and evaluate marketing campaigns and promotions, including special events, discounts, and loyalty programs, to drive foot traffic and increase sales.
- Partnership Development: Cultivate strategic partnerships with local businesses, influencers, and organizations to enhance brand visibility, reach new audiences, and drive collaboration opportunities.
- Performance Tracking: Monitor and analyze the performance of marketing campaigns and initiatives, using data-driven insights to optimize strategies, improve ROI, and achieve KPIs.
- Customer Relationship Management (CRM): Implement and manage CRM systems and processes to segment customers, personalize communications, and foster customer loyalty and retention.
- Budget Management: Manage marketing budgets effectively, allocating resources efficiently to maximize ROI and achieve marketing objectives within budgetary constraints.

**Skills & Qualifications**:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Proven experience of at least 2 years in marketing roles, preferably within the hospitality or restaurant industry.
- Excellent communication skills, both written and verbal, with the ability to create compelling content and effectively communicate with internal and external stakeholders.
- Analytical mindset with proficiency in data analysis and reporting, using insights to drive decision-making and optimize marketing strategies.
- Creative thinker with a passion for innovation and staying abreast of industry trends and best practices.
- Collaborative team player with the ability to work cross-functionally and adapt to changing priorities in a fast-paced environment.

**Salary**:

- The role offers a remuneration package ranging from $70,000 - $80,000 p.a.+ Super, plus superannuation for a 38-hour work week.

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