Customer Marketing Director

4 days ago

Sydney, New South Wales, Australia Employment Hero Full time

About Us

At Employment Hero, we're an ambitious bunch of people on a mission to make employment easier and more valuable for everyone. Our team is passionate about revolutionising employment and making a tangible impact on the industry.

We've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 450,000 businesses globally, with 3 million+ users on the platform. We have no plans to slow down.

Job Description

As our Senior Customer Marketing Manager, you'll be the driving force behind our global customer advocacy strategy. You'll be responsible for identifying, nurturing, and mobilising our customer advocates, turning them into passionate champions for the Employment Hero brand.

This role is pivotal in connecting customer advocacy to brand building and overall business growth, particularly within our SaaS environment. You'll be a key player in shaping our customer voice and ensuring it resonates throughout our marketing efforts. This is a fantastic opportunity to lead a high-performing team of talented Customer Marketing Specialists, scale a world-class customer advocacy program, and make a tangible impact on fuelling our go-to-market efforts.

About the Role

  • Advocacy program ownership: Design, implement, and manage a comprehensive customer advocacy program, including identifying potential advocates, nurturing relationships, and empowering them to share their positive experiences.
  • Social proof generation: Spearhead initiatives to generate online reviews, case studies, testimonials, and other forms of social proof that showcase the value of Employment Hero.
  • Customer voice champion: Serve as the primary champion for our customers within the marketing team, ensuring their perspectives are considered in operational communications, marketing strategies, and campaigns.
  • Email marketing management: Manage end-to-end email marketing campaigns targeted at our customer base, including template development, segmentation, scheduling, testing, and performance tracking.
  • Performance Reporting & Analysis: Track, analyse, and report on the effectiveness of customer advocacy initiatives against ARR influenced and key metrics.
  • Cross-functional collaboration: Partner with our Professional Services and Customer Success teams to deliver a world-class customer experience throughout the implementation process and once they become a customer.
  • Team leadership & development: Lead, mentor, and manage a team of Customer Marketing Specialists, fostering a high-performance culture and driving their professional development.

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