Account Based Marketing

5 months ago

Lidcombe, Australia 'COS Full time

An exciting opportunity exists to join one of Australia’s high growth private businesses. COS is a family owned and run Aussie business made up of a community of like-minded people working towards a common goal. Our purpose is to keep Australian workers healthy, safe and productive. Why? So we can deliver on our pledge to donate one million dollars annually to everyday Australians through the Lyone Foundation.

**More about our benefits**
- Flexible hybrid workplace
- Competitive remuneration with excellent bonus scheme
- Generous Reward and Recognition programs
- Access to ongoing training and career development programs
- Access to free Mental Health programs
- Birthday and Anniversary day off
- Convenient location with onsite parking
- Modern onsite gym
- Employee discounts on full product range
- Opportunity to participate in community welfare and charity initiatives

**More about what you'll do**

We are seeking an experienced Account Based Marketing (ABM) Specialist to join our team and lead the development and execution of strategic initiatives targeting SME customers and expanding to mid-market, government, enterprise, key verticals, and prospects.

This role involves targeting senior decision-makers, collaborating with sales teams, utilising data and analytics, and crafting personalised campaigns to drive revenue and customer retention. If you're passionate about impactful marketing, we want to hear from you

**Key Responsibilities include**:

- Develop and implement effective account-based marketing strategies to engage and convert SME customers, with a roadmap to expand initiatives to mid-market, government, enterprise, key verticals, and prospects.
- Collaborate closely with sales, marketing, and product teams to identify target accounts, create personalised campaigns to nurture leads and drive customer acquisition and retention.
- Utilise our marketing automation platform Hubspot to segment and target specific accounts with personalised content.
- Continuously analyse and report on the performance of account-based marketing campaigns, leveraging data-driven insights to optimise and refine strategies.
- Collaborate with cross-functional teams to ensure alignment and a seamless customer experience across all marketing touchpoints

**More About You**
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in account-based marketing or a similar role, with a demonstrated track record of achieving measurable results.
- Proficiency in HubSpot or a similar marketing automation platform.
- Strong analytical and data-driven decision-making skills.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams and adapt to changing priorities.
- Detail-oriented, highly organised, and able to manage multiple projects simultaneously.
- Self-motivated and capable of working independently.
- Experience in expanding marketing strategies to diverse customer segments is a plus

**More about COS**

When you join COS you’ll be working for a growing business servicing many of Australia’s most well recognised companies and government agencies. You’ll be part of a socially responsible organisation who provides equal employment opportunities to a talented and diverse team of passionate people.

You will be joining a talented team that live and breathe our 6 core values - Passionate, Results Driven, Innovative, Self Reflective, Family and Service Excellence. At COS, we work together to find smarter ways to deliver on our Company Purpose: Keep Australian Workers Healthy, Safe and Productive. We are passionate about maintaining a business culture that focuses on professionalism with heart.

Through the success of our business COS has been proud to give back over $16 million to community through the Lyone Foundation. Each year through the Lyone Foundation, COS supports Australian charities who are focused on human welfare and are underfunded.

Founded in Australia 45 years ago, today with over 600 employees located across every State of Australia, COS are leaders in our industry, and we’re ready to welcome you onboard

**How to Apply

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