Social Media Manager

6 months ago

Sydney, Australia King Living Full time

Established Australian designer and manufacturer of furniture
- Own your role - develop, drive and execute the social media strategy
- Collaborative & inclusive working environment based in our Support Office

Since 1977,
**King Living** has pioneered quality Australian design, continually pushing the boundaries of what furniture can achieve. Designed to adapt to our changing lives and last for generations, our furniture marries the power of innovation with traditional handcrafted methods.

**King Living** has expanded from a homegrown business into a global brand. A family owned and run Australian company headquartered from our Support Centre in Sydney, our Showrooms and manufacturing centres span Australia, New Zealand, United Kingdom, Canada, Singapore, Malaysia, China, USA and Thailand.

At
**King Living**, we are dedicated to creating simplicity and balance in both our living spaces and our work environment. We take pride in our past accomplishments and are thrilled by the possibilities of the future.

**The Opportunity**
The Social Media Manager is a creative customer-centric role that combines visual storytelling with an analytical mindset to manage the social media channels for King Living.

With a strong background in end-to-end social media management including strategy, content development & management and community engagement, the Social Media Manager will use performance insights and industry trends to develop the King Living owned platforms across all markets.

As part of the content and communications team and working closely with the wider marketing team, the Social Media Manager will deliver audience engagement and follower growth as well as driving brand and product

awareness by communicating the unique benefits of King Living products and collections across all social media platforms.

**Responsibilities**:

- Own, curate and execute social calendar across platforms and markets
- Oversee the creation and management of all published content across global platforms including Instagram, Facebook, Pintrest, Youtube, LinkedIn
- Manage the implementation of the influencer and KOL strategy as well as providing recommendations for channel engagement and growth
- Support China social Media Manager across all platform including WeChat, Redbook and Douyin
- Support with lead generation and paid activity as required
- Track and analyse analytics to gain insight into traffic, demographics and effectiveness. Utilise this information to positively affect future outcomes
- Stay up to date with social media trends, best practises and updates and provide regular communication to the wider marketing team
- Ensure content is optimised for platform, SEO and adheres to brand style guide and best practice
- Provide alignment of social media and content management with media channels, campaigns and product plans
- Uncover opportunities to maximise current marketing plans, engage consumers in new ways & increase client loyalty and brand love
- Communicate with followers, respond to queries in a timely manner and escalate where required
- Act as the key contact for Community Management working closely with the Customer Reputation Team to provide swift responses and resolutions to customer enquiries and complaints across all King Living platforms
- Work cross-functionally with key internal stakeholders, including eCommerce, product design, retail, customer service and the wider marketing team to meet King Living’s business requirements

**About You**:

- University degree in marketing or relevant field is desirable but not required
- 4-5 years of experience in a similar role
- Proficient in social media platforms like Sprout, Brandwatch and Emplifi
- Demonstrated understanding of key social media platforms and familiarity with Chinese platforms.
- Strong organisational skills and attention to detail
- Strong understanding of marketing metrics and SEO
- Excellent copywriting, communication and interpersonal skills
- Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
- Ability to work effectively in a cross-functional and collaborative team environment
- Willingness to upskill across all areas of content creation, production and management
- Demonstrates a ‘can do’ attitude and problem-solving skills
- Excellent stakeholder collaboration and engagement
- Exceptional communication and interpersonal skills
- Ability to multitask, prioritise, and meet deadlines in a fast-paced environment
- Effectiveness in a cross-functional and collaborative team environments

**King Living Benefits and Our Offer to You**
- Career development and ongoing product training
- Supportive and friendly team environment with a true family feel
- Generous employee, family, and friends product discounts
- Discounted health insurance, retail brands and vouchers
- Paid Parental leave
- Australian owned company with a growing global footprint
- EAP to support your ongoing health and wellbeing
- King Living is

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