Marketing Automation Migration Lead

2 weeks ago

East Melbourne, Australia Cricket Australia Full time

Are you an experienced Marketing Automation practitioner looking to showcase your skills as the Subject Matter Expert on customer journeys, automation and multi-channel orchestration?

Cricket is committed to its vision of delivering brilliant experiences to our fans and participants and has commenced a new strategy to do this through innovative technologies and a dedicated passionate team.

This is a fantastic opportunity to join our CX and Strategy team, in this 6 month contract (with possibility of permanency beyond that). taking leadership of a high profile migration to a new omni-channel marketing automation platform, supporting Australian Cricket’s vision for brilliant experiences

Here’s the deal

Reporting to the Senior Manager Customer Data Strategy you will be responsible for identifying and prioritizing the business requirements across all Australian Cricket (AC) and work with the AC technology team and vendor to ensure delivery against these requirements.

About the role

**Your key responsibilities will include**:

- Contribute to the successful delivery of Marketing Automation platform migration within set timeframes
- Representative of the ‘end users’ (business users including CA marketing, state marketing, BBL Club marketing, community, CX, communications) across AC in the multi-faceted project plan
- Be the lead voice in inspiring, collating and championing enablement of priority business use cases
- Articulate data collection and integration requirements, through documenting ‘data for purpose’ based on specific user cases

About you

**You’ll have**:

- Tertiary qualifications in Marketing or similar (desirable but not essential)
- 5+ years working in data driven digital and CRM Marketing
- Understanding of MarTech technology and databases, with willingness to expand expertise
- Sound knowledge of digital media channels and reporting tools/analytics
- Experience articulating business requirements to technical teams
- Demonstrated ability to work collaboratively and cross-functionally to influence stakeholders and reach common understanding
- Proven project management and problem-solving skills
- Ability to take ownership of defined responsibilities and outcomes
- An interest and ability to develop expertise in audience and customer journey creation

**and preferably skills and experience in**:

- Understanding of data integration concepts such as APIs, webhooks etc
- Entry level HTML, CSS skills
- Basic/intermediate SQL experience

Sound like you? Let’s do this

The work we do across Australian Cricket stretches across the sporting and entertainment industries - which means there are all kinds of opportunities for bright-minded, passionate and friendly people.

Vaccinations for our workers provide a key contribution to enabling our summers of cricket, and keeping our players, workers and fans safe. In order to support this, Cricket Australia is mandating vaccinations for all of their employees and will be asking about vaccination status as part of our employment process.

At Cricket we are committed to providing a safe environment for everyone involved in our sport including children.

Perks

We work flexibly and offer extensive employee benefits including a range of discounts from fashion and travel to groceries and electronics Salary packaging options and discounts with our corporate partners. We also have 5 extra days off a year

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