Assistant Brand Manager, Core Brands

1 week ago

Sydney, Australia Accolade Wines Full time

**Date**:20 Jun 2024

**Location**: Sydney, NSW, Australia

**Company**:Accolade Wines

**About us**:
At Accolade Wines, our purpose is to enrich everyday moments.

Our award-winning portfolio includes beloved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Croser and many more. Having recently been voted **Employer of Choice 2024, **we are excited to continue our journey as one of the top wine companies in the world for market share.

**About the role**:
We are currently recruiting for an Assistant Brand Manager to join Core Business Brand Marketing team based in Sydney.

You’ll support the brand marketing team ensuring brand activation plans are regionally & nationally aligned and communicated clearly across both commercial and customer teams.

You’ll also have the opportunity to develop your brand marketing skills by leading strategic planning, brand positioning, and execution of activities related to your own small portfolio of core brands.

This is full time, permanent position based in Sydney with our hybrid working model allowing you to work in the office and remotely.

**Key responsibilities include**:

- Develop brand identity, positioning, architecture and long term strategy for a given brand / brands
- Develop annual brand plans and integrated activity plans
- Deliver best-in-class activity across all relevant consumer and customer touchpoints (mostly BTL)
- Create and implement portfolio strategies and channel development guidelines that relate to setting distribution targets by tier/varietal/price point/channel
- Communicate brand standards, strategy and marketing programs to key stakeholders
- Lead monthly brand performance and health reviews, as well as the measurement and evaluation of all key brand activity, via tracking and reporting
- Lead the commercialisation (building sell in, launch and GTM activation plans) of NPDs including supporting consumer and category rationale and sell in tools
- Monitor market trends, and undertake competitor activity reviews

**What you’ll bring**:

- 3-4 yrs Brand Marketing experience within the Alcohol or FMCG sector
- End-to-end campaign management experience including BTL, digital, shopper activations, and consumer/trade promotions
- Ability to multi-task with a can-do attitude
- Strong communication and presentation skills
- Excellent time management, planning and organisational skills
- Good interpersonal skills working within your team and across the business
- Passion for all things wine

**What you can expect**:
As a 5 Star Employer of Choice, Accolade Wines will provide the ideal climate and a hand-picked rewards package for you. You’ll also have access to:

- Wine allowance and access to unique wine specials
- Flexible working (Up to 2-3 days working from home)
- Modern office located in the heart of Sydney CBD
- Loyalty Leave - up to an additional 5 days after 5 yrs
- Accolade Wines Anniversary day off
- Go Beyond Day - making a different in your local community
- Access to an extensive online learning library
- Private Health Insurance Discounts
- Annual Flu Vaccination Program
- Employee Assistance Program
- Various exclusive employee discounts

**Want to find out more? Watch us in action here**:
Accolade Wines is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports diversity and sustainable initiatives.

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