Pr Account Executive

7 months ago

Melbourne, Australia Creative Natives Full time

PR Account Executive

Job Description Summary

Eleven is an award-winning creative PR & Social agency. We create cultural impact for brands by turning ideas up to Eleven through PR, social, influencers, content, activations, partnerships and technology. We believe cultural impact can move a business, a service or an industry forward. It can influence government policies. It can shift outdated notions, stereotypes, and behaviours. It can even move the position of a marginalised group in society forward. We believe there’s always a way to turn it up.

At Eleven, we’re motivated by helping brands identify and live their place in culture, through the products and services offered and the communications they serve. We lean on culture heavily for inspiration and look for ways to intersect brands with new and emerging cultural narratives. We nurture and value a restless curiosity, and we never, ever stand still. Our values None of us is better than all of us We are a collective. Problems are best solved by us together, collectively and with diversity. We are not a 'happy place' for lone wolves. Do the brave thing We are paid to make a difference not maintain the status quo. That isn’t always easy. Doing the ‘different thing’ is often the brave thing and that takes courage.

Good enough is not good enough We must hold ourselves to the highest standards across the board. It is our entrepreneurial core which should keep us aiming upwards. Uncommon Humanityor simple kindness. To our people, our clients, our communities and our planet.

Your impact As a PR Consultant, your role is to lead the day-to-day implementation of campaigns and always on PR activity. You’re key to getting our clients maximum exposure in market. In addition to meeting annual personal performance objectives, a PR Consultant is expected to meet most of the following qualifications.

**Product**: / Possesses understanding of public relations within wider marketing mix. / Possesses strong media relations coordination skills including reviewing media lists and conducting media research. / Possesses journalist relationships; having familiarity with journalist specialism/interests, editorial contacts and calendars, publication dates. / Possesses strong knowledge and understanding of Australian media landscape; publications across all verticals. / Possesses ability to form basic publicity strategies. / Implements media relations to meet campaign and/or retainer KPI’s, including launch day press pack distribution. / Manages journalist enquiries, creative pitching of stories and demonstrates problem solving to pivot angles with the support of supervisor. / Possesses basic writing skills for key client documents using a range of appropriate styles - pitches, briefing materials, features, case studies, newsletters, web site copy, bylined articles, etc. / Manages influencer programs, including talent outreach, cost negotiation and Talent Pay budget management. / Manages post campaign analysis including result tracking, reporting and EOD’s, including proficiency in PR tools such as Meltwater / iSentia. Client Service: / Possesses understanding of client business, industry sectors and issues. Demonstrates this through the sharing of AOI relating to clients. / Keeps supervisors informed and updated regarding all comms with clients. / Manages client expectations and begins to build understanding of client’s overall business objectives. / Demonstrates online and offline research skills (primary, secondary) on industry and client topics, issues and competitors. Plus analysis of information. / Demonstrates strong understanding of client processes including the updating of WIPs for supervisor review. WIP notes developed in a timely manner. / Begins to develop presentation skills through the leading of segments in WIPs, client meetings. / Contributes in brainstorms and proactively shares ideas. / Liaises with suppliers, such as venues, photographers, printers. / Contributes to program budget management by reviewing vendor invoices for payment based on client budget. People / Begins to build supervisory skills by coaching and assisting executives and interns. / Develops good team relationships; communicates in a constructive and timely fashion. / Demonstrates commitment to Eleven values by working effectively within a team, demonstrating co-ordination, communication, problem-solving and contribution. / Demonstrates motivation and a ‘can-do’ attitude - applies energy and enthusiasm to ongoing workload and projects. Skills: / Demonstrates strong competency in MS Office (Word, PowerPoint, Excel, Outlook) and GoogleDrive and Internet skills. / Demonstrates proficiency in using PR and media tools such as Klear, Telum, SourceBottle etc. / Effectively uses and manages own time and demonstrates an understanding of the importance of deadlines, including completion of timesheets each week. / Consistently works to Eleven standards, paying attention to detail

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