PR & Social Media Specialist

1 week ago

North Melbourne, Victoria, Australia Country Road Group Full time

At Country Road Group, we're embarking on an exciting transformation to drive growth and success. As a leading House of Brands, we're investing in new capabilities and have a range of opportunities available.

We're seeking a skilled PR & Social Media Manager to join our team at Mimco. In this role, you'll be responsible for driving all PR activities, developing and executing PR strategies, product placement, coordinating events, creating engaging content, and managing talent partnerships.

This is a key leadership role that requires a deep understanding of brand communications, social media, and event management. You'll be overseeing Mimco's social media strategy, leading publicity efforts for charity partnerships and store concessions, and managing seasonal PR strategy briefings, media showings, and digital media hubs.

  • Develop and execute PR strategies across Australia and New Zealand, supporting brand activities, campaigns, and charity partnerships
  • Lead publicity events, including briefing, concept development, supplier management, guest lists, run sheets, and overall event management
  • Drive organic social media content strategy and engage with the Mimco community
  • Maintain relationships with media, celebrities, influencers, and manage a database of contacts

Key Capabilities

  • Tertiary qualification in Marketing, PR, or similar field
  • Experience in a similar role, preferably within the retail industry, managing PR and events
  • Proven track record in developing and executing PR strategies, media briefings, showings, and managing media kits
  • Proficient in executing organic social media strategies across multiple platforms and analysing performance metrics

Salary: AU$80,000 - AU$110,000 per annum

Becoming part of the Country Road Group team means you'll enjoy a range of benefits, including generous employee discounts, a seasonal clothing allowance, additional leave for your birthday, an industry-leading parental leave program, flexible working arrangements, and support for ongoing learning and development.

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