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Head of Digital Marketing

1 month ago

Melbourne, Australia Sharp & Carter Full time

Newly Created Role to Drive Growth of the Performance Function
- Work with a Top Tier Digital & Marketing Function
- ASX Listed Company | CBD Fringe Location

Sharp & Carter are proud to partner with a national retailer in the search for an experienced and capable Head of Digital Marketing. As a digitally progressive business with a strong online platform, our client prides themselves on their quality, iconic products, their commitment towards developing new and innovative styles. As a skilled Head of Digital Marketing, you will take a lead in driving the growth & capability of the digital marketing function from a performance perspective.

**About the Role**:
We have an exciting newly created role available for a experienced Head of Digital Marketing. Reporting to the Group General Manager of Digital & Marketing your responsibilities will include leading the digital marketing & digital growth functions for the business. Utilising a strong digital & performance marketing skillset to grow sales, balancing brand and demand, and driving customer growth via new and existing channels to achieve business ROI.

**Key Responsibilities**:

- Drive, create & implement the performance marketing and digital marketing strategy across the retail & distributed brands divisions.
- Work with the business unit stakeholders to develop digital marketing & performance marketing strategies in line with overall business objectives.
- Participate in full year budget build and manage the set budget across various channels to optimise a complex set of goals.
- Create, build and meet targets in line with volume and budget expectations to increase site traffic and site conversion.
- Manage a team of specialists and experts in all areas of digital & performance marketing from SEM, performance display & native, SEO, paid social, referral, affiliates & partnerships.
- Build a high performing culture within the team to ensure the business units are supported.
- Work with cross-functional teams to ensure tracking and reporting is setup effectively to measure performance of campaigns down to an ROI level that can be easily communicated to business stakeholders.
- Improve and optimise omni channel marketing ROI and paid channel investment through establishing robust marketing attribution.
- Develop and implement operational improvements to improve output and efficiencies between marketing, creative & the digital agency.
- Establish and build relationship with key advertising and social media partners including but not limited to - Google, Meta, Tik Tok, Snapchat.
- Understanding and ability to utilise & interpret all digital/PM technology such as Google Ads, SEM, Rush, Datorama, Meta, Tik Tok, Google Search Console to name a few
- Encourage, mentor & motivate team to develop best practice, innovative, creative solutions and ideas
- Drive and be accountable for ROI on any technology partners, suppliers and subscriptions required for the digital agency.

**Key Skills Required**:

- Demonstrated experience in a Senior Performance Marketing / Digital role
- The ability to work in a fast-paced environment, delivering on multiple priorities at once.
- Highly analytical with the ability to define a vision and influence the outcome
- The ability to analyse and interpret data and present it so that it is easy to understand for key stakeholders
- A keen interest in the evolving Digital / e-Commerce technology and development and the ability to recommend new ideas and innovations in the world of digital marketing & performance marketing strategies
- Forward thinking and exceptional problem solving skills to analyze new opportunities and remedy existing inefficiencies.
- High attention to detail and organization skills
- Confidence to present to senior leaders and bring internal & external stakeholders along the journey

**Company Culture**

This is a fast-paced, highly innovative and hugely profitable business who truly understand that people are their greatest asset. With a fun and collaborative culture that inspires success, this company have proven time and again that they will develop and progress their talent internally, and this role is no different. This is a great place to grow and develop your career for the long term.

**How to Apply